Category Archives: Spark Podcast

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Do More Of What You Love And Automate Everything Else

Do More Of What You Love And Automate Everything Else written by Sara Nay read more at Duct Tape Marketing

 

Agency Spark Podcast with With Natalie Furness

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!

In this episode of the Agency Spark Podcast, Sara interviews Natalie Furness. Natalie started as a freelancer in 2006 and is now an award-winning entrepreneur, she is also the CEO and founder of NIAM Marketing and Atlasales, she provides account-based sales training programs. She is passionate about automating sales and marketing operations to build scalable systems for revenue growth. 

Questions Sara asks Natalie Furness:

  • Talk to me about your journey from freelancer to now owning your own international marketing agency?
  • Were there any specific challenges you faced transitioning from freelance to more of an agency?
  • Do you have or focus on any particular processes in your agency?
  • What’s the first step you take when helping a business explore automation?
  • How do you help your clients find the right tech stack for them?
  • What are some examples of really impactful ways people can automate their business?
  • Is there a fear that too much automation and technology will hurt the human experience element?
  • Is there anything that you would not recommend automating?
  • Tell me about your International Academy of Automation?

Learn more about Natalie Furness:

 

This episode of the Agency Spark Podcast is brought to you by Airborne, a sales engagement platform. Learn more about how to set your team up for success at Airborneapp.io. Sales Engagement Platforms are fundamental to the Modern Tech Stack. Airborne delivers everything you would expect from a Sales Engagement Platform and then some. Get the most out of every interaction and make your team more effective with Airborne. 

 

How To Adapt And Thrive In The Hard Hit Travel And Tourism Industry

How To Adapt And Thrive In The Hard Hit Travel And Tourism Industry written by Sara Nay read more at Duct Tape Marketing

 

Agency Spark Podcast with With Darryl Leniuk

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today.

In this episode of the Agency Spark Podcast, Sara interviews Darryl Leniuk. Darryl has been in the Duct Tape Marketing Network for 3 years now. He comes from a background as a journalist and his niche is tourism marketing and public relations. He’s passionate about helping premium tour operators, adventure travel businesses and outdoor brands drive sales with strategic online marketing and powerful storytelling. With nearly two decades’ experience working in travel media, he brings a powerful skillset to the table. Aventur Marketing’s strategy-before-tactics approach has helped grow tourism businesses around the world, with industry-leading digital marketing tactics and public relations.

Questions Sara asks Darryl Leniuk:

  • What influenced you to launch your own marketing agency?
  • How are able to use your background in the travel and tourism industry as a marketing consultant today?
  • How do you help your clients uncover their unique story to tell?
  • With COVID greatly impacting your niche, what did 2020 look like for your clients?
  • How have your clients marketing efforts changed since the pandemic?
  • How do you see COVID impacting the tourism industry long-term?
  • Can you walk me through the different phases of your client process?
  • When do you incorporate metrics and tracking into working with clients?
  • How often do you communicate with your clients on the different metrics?
  • Is there anything you know now that you wish you would’ve known when you were first getting started?

Learn more about Darryl Leniuk:

 

This episode of the Agency Spark Podcast is brought to you by Airborne, a sales engagement platform. Learn more about how to set your team up for success at Airborneapp.io. Sales Engagement Platforms are fundamental to the Modern Tech Stack. Airborne delivers everything you would expect from a Sales Engagement Platform and then some. Get the most out of every interaction and make your team more effective with Airborne. 

 

Why Customers Are Your Greatest Advocates And What To Do About It

Why Customers Are Your Greatest Advocates And What To Do About It written by Sara Nay read more at Duct Tape Marketing

 

Agency Spark Podcast with With Kirsty Sharman

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today.

In this episode of the Agency Spark Podcast, Sara interviews Kirsty Sharman. Serial entrepreneur Kirsty Sharman is Founder of Referral Factory, her third company. She boasts a stellar career with over a decade of experience within technology and marketing, having consistently identified the latest consumer trends and built companies to address these needs. Kirsty’s expertise as a trend spotter in the marketing and technology spaces has seen her featured by Adweek, the BBC, The Drum, and The Next Web. 

Questions Sara asks Kirsty Sharman:

  • Tell me about your background and what ultimately led you to launch your third company, Referral Factory?
  • What are some of the best practices for companies when they start asking for referrals?
  • When is the best time to request a referral from a new client?
  • How do help people overcome any awkwardness they may feel when asking for referrals?
  • Can you expand upon your idea of customers being your best advocate and how that ties into referrals?

Learn more about Kirsty Sharman:

Receive 20% off for three months at her company, Referral Factory:

  • use coupon code DUCTTAPE

 

This episode of the Agency Spark Podcast is brought to you by Unstack, a no-code marketing platform and ecosystem.  Start building a site today for free by visiting their website. 

Stop waiting on developers and leveraging multiple tools to manage your marketing stack.  With Unstack, you get a no-code website builder, landing page builder, A/B testing, forms, analytics, contact insights, payments, memberships, blog, and more all in one platform.  Start building a site today for free by visiting this link and receive 20% off for six months when you sign up.

 

The Three-Legged Stool Approach To Niche Your Business And Fix Your Marketing

The Three-Legged Stool Approach To Niche Your Business And Fix Your Marketing written by Sara Nay read more at Duct Tape Marketing

 

Agency Spark Podcast with With Apoorv Dwivedi

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today.

In this episode of the Agency Spark Podcast, Sara interviews Apoorv Dwivedi. $40M in marketing spend, had P&L responsibility, and was responsible for recruiting, leading, and coaching over 200 marketers, research analysts, communications professionals, and business development staff.nnHe now works with small and mid size accounting and advisory firms across the US and Canada to help them fix their marketing and get results. He gives business owners the marketing advice you truly need with the roadmap to succeed, and provides coaching, guided, or fully managed marketing services.n”}” data-sheets-userformat='{“2″:513,”3”:{“1″:0},”12”:0}’>Apoorv has 20+ years of senior marketing and strategy experience at leading high growth financial firms, he’s managed over >$40M in marketing spend, had P&L responsibility, and was responsible for recruiting, leading, and coaching over 200 marketers, research analysts, communications professionals, and business development staff. He now works with small and mid size accounting and advisory firms across the US and Canada to help them fix their marketing and get results. He provides coaching, guided, or fully managed marketing services.

Questions Sara asks Apoorv Dwivedi:

  • Talk to me about your background in corporate America and what led you to start your own agency?
  • Can you tell me your thought process behind calling yourself a boutique agency?
  • How did you land on; “Fix Your Marketing”, as your core message?
  • What are the common ways people waste money on marketing?
  • How do you help clients understand what sets them apart from their competitors?
  • How do you help clients develop their core message?
  • What’s your process when helping clients focus on their niche?
  • What is the three-legged approach to niche your business?
  • How does narrowing your  focus effect your content and SEO efforts moving forward?
  • What do you wish you would have known when you first started your boutique agency?

Learn more about Apoorv Dwivedi:

 

This episode of the Agency Spark Podcast is brought to you by Unstack, a no-code marketing platform and ecosystem.  Start building a site today for free by visiting their website. 

Stop waiting on developers and leveraging multiple tools to manage your marketing stack.  With Unstack, you get a no-code website builder, landing page builder, A/B testing, forms, analytics, contact insights, payments, memberships, blog, and more all in one platform.  Start building a site today for free by visiting this link and receive 20% off for six months when you sign up.

 

How Chase Chappell went from Working in his Sister’s Garage to Advising on $189.5M+ in Ad Spend

How Chase Chappell went from Working in his Sister’s Garage to Advising on $189.5M+ in Ad Spend written by Sara Nay read more at Duct Tape Marketing

 

Agency Spark Podcast with With Chase Chappell

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today.

In this episode of the Agency Spark Podcast, Sara interviews Chase Chappell. Chase Chappell is a serial entrepreneur, marketer, and founder of Chappell Digital where he manages $10M in ad spend and is an advisor for $189.5M+ in spend across Facebook’s products.  He’s also the creator and instructor of the Facebook Ads Expert Mastery Class.

Questions Sara asks:

  • How did you get into the Facebook Ad space?
  • Talk to us about your process for taking on a new Facebook Ads client?
  • How does a small business with a limited budget compete against a larger business that might have millions to put towards ad spend?
  • How do you help small business owners analyze their budget to know what they even should be putting toward ad spend?
  • Take us through your process for testing which ads are working the best?
  • What is the value of retargeting?
  • Tell us about your Facebook Ads Expert Mastery Class?

Resources mentioned:

Learn more about Chase Chappell:

Get 10% off Chase’s Facebook Ads Expert Mastery Class:

  • Use discount code AS10 to receive 10% off the purchase price. Click here to see purchase options.

 

This episode of the Agency Spark Podcast is brought to you by Unstack, a no-code marketing platform and ecosystem.  Start building a site today for free by visiting their website. 

Stop waiting on developers and leveraging multiple tools to manage your marketing stack.  With Unstack, you get a no-code website builder, landing page builder, A/B testing, forms, analytics, contact insights, payments, memberships, blog, and more all in one platform.  Start building a site today for free by visiting this link and receive 20% off for six months when you sign up.