Category Archives: Spark Podcast

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How To Grow Your Agency Even When Your Industry Is Completely Disrupted

How To Grow Your Agency Even When Your Industry Is Completely Disrupted written by Sara Nay read more at Duct Tape Marketing

 

Agency Spark Podcast with Debbie Howard

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!

In this episode of the Agency Spark Podcast, Sara interviews Debbie Howard. Debbie is the Co-Founder of Senior Living SMART, a full service marketing agency focused on senior housing and care.

Questions Sara asks Debbie Howard:

  • Tell me about life before launching Senior Living SMART?
  • How has working in the industry you serve helped set you apart from other agency’s?
  • How has COVID impacted the senior living space from a marketing and sales perspective?
  • How do you go about producing a comprehensive strategy for your new clients?
  • Tell me about the marketplace on your website and what inspired you to launch it?
  • How are you currently generating leads for your business?

Learn more about Debbie Howard:

Like this show? Please leave us a review on Apple Podcasts here!

 

This episode of the Agency Spark Podcast is brought to you by Airborne, a sales engagement platform. Learn more about how to set your team up for success at Airborneapp.io. Sales Engagement Platforms are fundamental to the Modern Tech Stack. Airborne delivers everything you would expect from a Sales Engagement Platform and then some. Get the most out of every interaction and make your team more effective with Airborne. 

 

The 3 Essential Ingredients For Long-Term Happy Clients

The 3 Essential Ingredients For Long-Term Happy Clients written by Sara Nay read more at Duct Tape Marketing

 

Agency Spark Podcast with David Gersh

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!

In this episode of the Agency Spark Podcast, Sara interviews David Gersh, founder of Outreach Local Marketing.  Previous to starting Outreach, David built and sold 3 other businesses over the past 25 years. His main focus in those businesses was sales & marketing.

Questions Sara asks David Gersh:

  • Tell me a little about your story and how you’ve launched and sold three businesses prior to where you’re at today?
  • Do you have a niche or do you work with a range of local businesses?
  • What’s been the most successful marketing tactic for growing your agency?
  • How have you made the combination of direct mail and cold calling successful?
  • How do you keep getting long retainer clients while other agency’s struggle?
  • Is there an area or tactic that you see a lot of local businesses wasting their marketing budget on?

Learn more about David Gersh:

Like this show? Please leave us a review on Apple Podcasts here!

 

This episode of the Agency Spark Podcast is brought to you by Unstack, a no-code marketing platform and ecosystem.  Start building a site today for free by visiting their website. 

Stop waiting on developers and leveraging multiple tools to manage your marketing stack.  With Unstack, you get a no-code website builder, landing page builder, A/B testing, forms, analytics, contact insights, payments, memberships, blog, and more all in one platform.  Start building a site today for free by visiting this link and receive 20% off for six months when you sign up.

 

How The 3-Day Weekend Lifestyle Gets You The Life And Legacy You Want

How The 3-Day Weekend Lifestyle Gets You The Life And Legacy You Want written by Sara Nay read more at Duct Tape Marketing

 

Agency Spark Podcast with With Wade Galt

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!

In this episode of the Agency Spark Podcast, Sara interviews Wade Galt. Founder of the 3-Day Weekend Club, Wade helps people create the life, lifestyle & legacy they most desire. Pulling from 15 years experience as a productive employee and over 20 years as a software company founder & owner, corporate consultant, sales coach, accountability expert, superstar recruiter, provider of mental health counseling (psychology) services, life coach and 4-day entrepreneur – Wade teaches others to create the life they most desire personally & professionally.

Questions Sara asks Wade Galt:

  • What is the 3-day weekend club and lifestyle all about?
  • What are the first couple steps when working towards a 4-day workweek?
  • What advice do you have for those who work from home?
  • How do you help people learn how to delegate?
  • When should someone know when it’s really time to grow and scale their business?

Learn more about Wade Galt:

 

This episode of the Agency Spark Podcast is brought to you by Unstack, a no-code marketing platform and ecosystem.  Start building a site today for free by visiting their website. 

Stop waiting on developers and leveraging multiple tools to manage your marketing stack.  With Unstack, you get a no-code website builder, landing page builder, A/B testing, forms, analytics, contact insights, payments, memberships, blog, and more all in one platform.  Start building a site today for free by visiting this link and receive 20% off for six months when you sign up.

 

Create 6-Figure Months With Your Coaching And Education Business

Create 6-Figure Months With Your Coaching And Education Business written by Sara Nay read more at Duct Tape Marketing

 

Agency Spark Podcast with With Jason How

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!

In this episode of the Agency Spark Podcast, Sara interviews Jason How. Jason is the Managing Director of Agency J (https://agencyj.co/), a digital marketing agency that has produced $10M+ in verifiable revenue for clients, including education institutions, insurance carriers, and eCommerce companies. He also served as an enterprise consultant to Hootsuite’s most valued enterprise customers. In his free time, he enjoys writing articles and sharing his knowledge with others.

Questions Sara asks Jason How:

  • How has education changed your life?
  • Tell me about your niche and why you chose it?
  • How has COVID effected the online courses industry?
  • How do you help your clients stand out in a crowd?
  • What are some of the best practices for online courses?
  • What advice do you have on making our messaging and ads relevant?
  • What advice do you have on effectively structuring online courses?

Learn more about Jason How:

Resources mentioned:

 

This episode of the Agency Spark Podcast is brought to you by Unstack, a no-code marketing platform and ecosystem.  Start building a site today for free by visiting their website. 

Stop waiting on developers and leveraging multiple tools to manage your marketing stack.  With Unstack, you get a no-code website builder, landing page builder, A/B testing, forms, analytics, contact insights, payments, memberships, blog, and more all in one platform.  Start building a site today for free by visiting this link and receive 20% off for six months when you sign up.

 

Making An Impact With Nonprofit Marketing

Making An Impact With Nonprofit Marketing written by Sara Nay read more at Duct Tape Marketing

 

Agency Spark Podcast with With Travis McKnight

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!

In this episode of the Agency Spark Podcast, Sara interviews Travis McKnight. Prior to migrating to digital marketing, Travis spent many years in the world of journalism, and his byline includes The Guardian, New York Magazine, Slate Magazine, and more. As a senior content strategist at Portent, Travis gets to apply his passion for authentic storytelling to help clients create meaningful content that consistently delivers a refined experience for users.

Questions Sara asks Travis McKnight:

  • What led you from journalism to digital marketing?
  • What elements are often left out of key website pages?
  • What led you to working with nonprofits?
  • What are the things from a digital marketing perspective that nonprofits really need to pay attention to?
  • How should nonprofits design their donation pages?
  • What tools/resources should nonprofits take advantage of?

Learn more about Travis McKnight:

Resources mentioned:

 

This episode of the Agency Spark Podcast is brought to you by Unstack, a no-code marketing platform and ecosystem.  Start building a site today for free by visiting their website. 

Stop waiting on developers and leveraging multiple tools to manage your marketing stack.  With Unstack, you get a no-code website builder, landing page builder, A/B testing, forms, analytics, contact insights, payments, memberships, blog, and more all in one platform.  Start building a site today for free by visiting this link and receive 20% off for six months when you sign up.

 

Simplify Your Marketing And Grow With Less Stress

Simplify Your Marketing And Grow With Less Stress written by Sara Nay read more at Duct Tape Marketing

 

Agency Spark Podcast with With Tim Fitzpatrick

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!

In this episode of the Agency Spark Podcast, Sara interviews Tim Fitzpatrick. Tim is an entrepreneur/business owner with expertise in marketing and business growth. He has 20+ years of entrepreneurial experience with a passion for developing and growing businesses. He started Rialto Marketing in 2013 and has been helping service businesses simplify marketing so they can grow with less stress. Most people overcomplicate marketing. It doesn’t have to be that way.

Questions Sara asks Tim Fitzpatrick:

  • Tell me a little about your story before launching Rialto Marketing?
  • What were some of your go-to sources for marketing information when you first started out?
  • What led you to working with service businesses as a primary market?
  • How do you help clients uncover and develop a message?
  • Tell me about your 6 step marketing plan you use with clients?
  • What are some key metrics you have your clients track?
  • How’d you decide on the name of your business?

Learn more about Tim Fitzpatrick:

 

This episode of the Agency Spark Podcast is brought to you by Airborne, a sales engagement platform. Learn more about how to set your team up for success at Airborneapp.io. Sales Engagement Platforms are fundamental to the Modern Tech Stack. Airborne delivers everything you would expect from a Sales Engagement Platform and then some. Get the most out of every interaction and make your team more effective with Airborne. 

 

The Incremental Approach To Innovation

The Incremental Approach To Innovation written by Sara Nay read more at Duct Tape Marketing

 

Agency Spark Podcast with With Chris MacLeod

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!

In this episode of the Agency Spark Podcast, Sara interviews Chris MacLeod. Chris is a Senior Consultant and coach with ADAPTOVATE, a global management consulting firm, based in Sydney Australia, specializing in Agile at Scale business model transformations. As Design Thinking and human-centred-design evangelist, Chris works with large, publicly traded companies to embed Agile ways of working that support sustainable innovation and customer value delivery. Chris is also a long-time member of the Duct Tape Marketing Consulting Network and acts as the International Leader, helping grow the brand outside North America.

Questions Sara asks Chris MacLeod:

  • Tell me what led you to your position today at ADAPTOVATE?
  • What’s your core focus with your work there?
  • What’s your definition of a coach when you’re going into an organization?
  • How do you, as a coach, keep people motivated?
  • How has the shift towards working with larger organizations been?
  • Can you expand on why you think small business is the perfect space for innovation?
  • How do you help clients innovate and do you have a strategic process?
  • How does the concept of thinking smaller actually help us move forward with our innovations?
  • Can you share some examples of what small incremental innovation looks like?

Learn more about Chris MacLeod:

 

This episode of the Agency Spark Podcast is brought to you by Airborne, a sales engagement platform. Learn more about how to set your team up for success at Airborneapp.io. Sales Engagement Platforms are fundamental to the Modern Tech Stack. Airborne delivers everything you would expect from a Sales Engagement Platform and then some. Get the most out of every interaction and make your team more effective with Airborne. 

 

Using Virtual Assistants To Scale Your Agency

Using Virtual Assistants To Scale Your Agency written by Sara Nay read more at Duct Tape Marketing

 

Agency Spark Podcast with With Amy Foley

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!

In this episode of the Agency Spark Podcast, Sara interviews Amy Foley. Amy started her entrepreneurial journey in 2011 when she left her corporate job to have more flexibility and time with her family and started a small Virtual Assistant business. The business evolved (with the help of her co-founder, Michael Reynolds) into what is now known as Inbound Back Office, which provides back-office support to marketing agencies. Amy has over 20 years of administrative experience in various industries, including manufacturing, real estate, accounting, marketing, SaaS, and more. She has a BA in Business Administration and a Masters in Information Systems. When she’s not running her business, she enjoys spending time with her family, running, traveling, speaking/coaching/writing about productivity, and optimizing her health.

Questions Sara asks Amy Foley:

  • Tell me a little about your story before launching your virtual assistant business back in 2011?
  • What are some of the most common ways you help support marketing agencies?
  • Do you have a process for how you help clients figure out what they should delegate for a virtual assistant?
  • What sort of skills should people look for in a virtual assistant?
  • Do you have any practices around how often you communicate with clients?
  • Do you have any favorite tools to help manage all the clients and people you work with?

Learn more about Amy Foley:

 

This episode of the Agency Spark Podcast is brought to you by Airborne, a sales engagement platform. Learn more about how to set your team up for success at Airborneapp.io. Sales Engagement Platforms are fundamental to the Modern Tech Stack. Airborne delivers everything you would expect from a Sales Engagement Platform and then some. Get the most out of every interaction and make your team more effective with Airborne. 

 

Remote Work Is Not Just A Temporary Solution It Is The New Standard

Remote Work Is Not Just A Temporary Solution It Is The New Standard written by Sara Nay read more at Duct Tape Marketing

 

Agency Spark Podcast with With Chris Martinez

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!

In this episode of the Agency Spark Podcast, Sara interviews Chris Martinez. Chris is the Founder of DUDE which gives digital agencies the people and processes so they can take on more website and funnel projects and scale profitably. Chris owned a digital agency for 3 years and then in 2015 he moved all of his web design and development to Tijuana, Mexico and it was a total game-changer for his agency. He quickly learned that Tijuana gives agencies all the benefits of outsourcing and none of the downsides. In 2017, Chris launched DUDE to provide the perfect outsourcing solution for digital agencies. Today, DUDE is working with digital agencies all over the US and Canada and are providing them the perfect outsourcing solution for digital agencies. Best of all, DUDE is helping digital agencies to scale, creating new technology jobs in Tijuana, and little by little, DUDE’s staff are changing the way that people perceive Mexico.

Questions Sara asks Chris Martinez:

  • How did you come up with the name, DUDE?
  • How has working in Mexico been different from the other countries you have worked in?
  • Tell me how you have gone about attracting quality talent to work in your agency?
  • What is your new book, Never Wear Pants Again, all about?
  • What are some example processes that help people manage a remote team?
  • Walk me through the Bridge, Connect, Deliver concept and how you use it with your remote team?

Learn more about Chris Martinez:

 

This episode of the Agency Spark Podcast is brought to you by Airborne, a sales engagement platform. Learn more about how to set your team up for success at Airborneapp.io. Sales Engagement Platforms are fundamental to the Modern Tech Stack. Airborne delivers everything you would expect from a Sales Engagement Platform and then some. Get the most out of every interaction and make your team more effective with Airborne. 

 

Why Keyword Research Should Guide Your Content Strategy

Why Keyword Research Should Guide Your Content Strategy written by Sara Nay read more at Duct Tape Marketing

 

Agency Spark Podcast with With Danielle Gagnon

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!

In this episode of the Agency Spark Podcast, Sara interviews Danielle Gagnon. Danielle Gagnon is a search engine optimization specialist and lover of all things content creation. After years of working as a journalist and then marketing manager, Danielle started her own business in 2018. Today, she helps female entrepreneurs grow their business organically – and massively – through SEO and content marketing. She is the creator of the Content Cash Machine Bootcamp, a 5-day mini course that teaches small business owners highly actionable SEO basics. Danielle also has a podcast, the Content Cash Machine, that is an extension of her one-on-one client work, connecting her audience with the best experts and top tips to level-up their marketing and use their content to grow their audience, get more leads and make more money. Danielle is a mom of two young kids, is married to her high school sweetheart and is passionate about reading, spending time outdoors and learning new things.

Questions Sara asks Danielle Gagnon:

  • How did you go from journalism to launching your own business?
  • What led you to focus on SEO and content creation?
  • If someone is new to SEO, how do you get them started with something like keyword research?
  • What are your favorite SEO tools?
  • How do you help local businesses with their SEO?
  • Do you highlight Google My Business and other directories?
  • What’s your process for helping clients think more strategically about their marketing and content?
  • Should people have a niche?

Learn more about Danielle Gagnon:

Resources Mentioned:

This episode of the Agency Spark Podcast is brought to you by Unstack, a no-code marketing platform and ecosystem.  Start building a site today for free by visiting their website. 

Stop waiting on developers and leveraging multiple tools to manage your marketing stack.  With Unstack, you get a no-code website builder, landing page builder, A/B testing, forms, analytics, contact insights, payments, memberships, blog, and more all in one platform.  Start building a site today for free by visiting this link and receive 20% off for six months when you sign up.