Category Archives: Spark Podcast

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The Top 7 Marketing Lessons We Can Learn From Nature

The Top 7 Marketing Lessons We Can Learn From Nature written by Sara Nay read more at Duct Tape Marketing

About the show:

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space.

Starting with today’s episode, Sara is challenging her guests to take what they would typically share in about 20-30 minutes and condense it down to the absolute most important valuable and actionable steps so you can get back to your busy day.

Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!

About the episode:

In this episode of the Agency Spark Podcast, Sara asks Jeremy King what are the top marketing lessons we can learn from nature:

  1. What mantis shrimp can teach us about the customer journey
  2. What forest fires can teach us about being prepared
  3. What angler fish can teach us about being there for our clients
  4. What tiger butterflies can teach us about standing out
  5. What squid orgies can teach us about showing value
  6. What Africa ungulates can teach us about competition
  7. What bowerbirds can teach us about how to reframe problems as opportunities

Jeremy King is CEO and founder of Attest, a fast-scaling, SaaS technology business based in London and New York. Prior to Attest, Jeremy spent 9 years with McKinsey & Company, leading teams across almost every industry sector, in >25 different countries. He also holds an MBA from Harvard Business School.

Originally a scientist focussing on genetics, ecology and animal behavior, Jeremy’s scientific interests include synthetic biology, mathematical simulations and behavioral economics. Jeremy is also the Chair of REAch2 Academy Trust, which helps to support and improve over 60 state primary schools across the UK.

More from Jeremy King:

Like this show? Please leave us a review on Apple Podcasts here!

 

This episode of the Agency Spark Podcast is brought to you by Termageddon, a Privacy Policy Generator. Any website collecting as little as an email address on a contact form should not only have a Privacy Policy but also have a strategy to keep it up to date when the laws change. Click here to learn more about how Termageddon can help protect your business and get 30% off your first year payment by using code DUCTTAPE at checkout.

How To Turn Your Agency Into A Profitability Machine

How To Turn Your Agency Into A Profitability Machine written by Sara Nay read more at Duct Tape Marketing

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!

About the episode:

In this episode of the Agency Spark Podcast, Sara interviews Marcel Petitpas on how to turn your agency into a profitability machine. They discuss the agency profitability flywheel, creating accurate estimates, value vs. hourly pricing, the agency pricing quadrant, tips for tracking time, client reporting and more!

Marcel Petitpas is the CEO & Co-Founder of Parakeeto, a company dedicated to helping agencies improve their profitability by streamlining their operations and reporting systems.

He’s also the fractional COO at Gold Front, an award-winning creative agency in San Francisco working with brands like Uber, Slack, Keap and more. As well as the head strategic coach at SaaS Academy by Dan Martell, the #1 coaching program for B2B SaaS businesses in the world.

In his work as a speaker, podcast host and consultant, specializing in Agency Profitability Optimization, he’s helped hundreds of agencies around the world improve profitability and cash flow in their business.

When he’s not helping agencies make more money, he’s probably watching “The Office” or “Parks and Rec” on a never-ending loop and eating breakfast foods for every meal of the day.  

Questions Sara asks Marcel Petitpas:

  • Tell me a little about what led you to where you are today?
  • What are the four key pillars to the Agency Profitability Flywheel?
  • What advice do you have for creating accurate estimates?
  • What should we consider when figuring out our hourly rates?
  • What is the Agency Pricing Quadrant?
  • What tips do you have for tracking time?
  • What advice do you have for client reporting and review?

Show notes:

Like this show? Please leave us a review on Apple Podcasts here!

 

This episode of the Agency Spark Podcast is brought to you by Termageddon, a Privacy Policy Generator. Any website collecting as little as an email address on a contact form should not only have a Privacy Policy but also have a strategy to keep it up to date when the laws change. Click here to learn more about how Termageddon can help protect your business and get 30% off your first year payment by using code DUCTTAPE at checkout.

Finding The Balance Of Mom-Life And Work-Life With Lindsay Maloney

Finding The Balance Of Mom-Life And Work-Life With Lindsay Maloney written by Sara Nay read more at Duct Tape Marketing

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!

About the episode:

In this episode of the Agency Spark Podcast, Sara talks with Lindsay Maloney on finding the balance of mom-life and work-life. They discuss how busy women and mom’s can grow their dream coaching business, the hustle mentality, following your intuition in business, daily planners and more!

Questions Sara asks Lindsay Maloney:

  • Tell me a little about your journey and what led you to where you are today?
  • Can you expand on how you help women follow their intuition when it comes to business?
  • How do you help people take a step back from what they are doing to really evaluate what they are thinking and feeling?
  • Why are you not a fan of the hustle mentality?
  • How do you help people find balance between their business and personal life?
  • Tell me a little about your daily planner and how you use it?
  • Why do you think introverts make the best coaches?

Show notes:

  • Click here to get access to Lindsay’s freebie vault and download tons of workbooks to help you start and scale your coaching business.
  • Lindsay’s Instagram

 

Like this show? Please leave us a review on Apple Podcasts here!

 

This episode of the Agency Spark Podcast is brought to you by Monday.com, a powerful project management platform. Monday.com helps teams easily build, run, and scale their dream workflows on one platform.  I personally am a user and big fan of Monday.com – I start my workday pulling up the platform and spend my day working within it for everything from task management to running client engagements. Learn more about Monday.com at ducttape.me/monday. 

Making Your Business Sellable

Making Your Business Sellable written by Sara Nay read more at Duct Tape Marketing

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!

About the episode:

In this episode of the Agency Spark Podcast, Sara interviews Alison Hulsof. Alison founded Obok Consulting in 2020 after two years in private equity where she was responsible for getting businesses ready for purchasing and helping them through the acquisition process. Prior to her PE experience she founded and grew Behavior Care Specialists (BCS) in 2006. After growing BCS from a single client to 14 locations and over 100 employees, she successfully exited that business in 2018 with a 8 figure sale. In 2016 she was awarded the South Dakota Woman Owned Business of the Year. She has been featured at the Autism Investors Summit as well as the CASP Conference.

Questions Sara asks Alison Hulsof:

  • Tell me a little about your background and story?
  • What should one consider when first establishing a new business if the ultimate goal is to sell the business?
  • Should you use your name in your business name?
  • What are some processes or systems business owners should put in place in order to take a step back from their business and not need to be involved in the day-to-day?
  • What advice do you have for business owners looking to delegate and outsource more of their role?
  • How do you help people determine if their business is sellable?
  • What are some examples of core systems that every business owner should have documented?
  • What insights do you have when trying to determine the value of your business?
  • Where can people access some of your trainings?

Show notes:

 

Like this show? Please leave us a review on Apple Podcasts here!

 

This episode of the Agency Spark Podcast is brought to you by Termageddon, a Privacy Policy Generator. Any website collecting as little as an email address on a contact form should not only have a Privacy Policy but also have a strategy to keep it up to date when the laws change. Click here to learn more about how Termageddon can help protect your business and get 30% off your first year payment by using code DUCTTAPE at checkout.

4 Key Client Management Lessons I Learned The Hard Way

4 Key Client Management Lessons I Learned The Hard Way written by Sara Nay read more at Duct Tape Marketing

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!

About the episode:

In this first solo episode of the Agency Spark Podcast, Sara talks on her background and 4 key client management lessons learned over the past couple years. Sara Nay is the COO at Duct Tape Marketing and founder of Spark Lab Consulting with over 12 years of experience in the small business space. She oversees the day-to-day operations to support the growth of both businesses with a focus on strategic planning, consultant network coaching, and client success.

Core ideas:

  • Clearly define your ideal client.
  • Create your core packages.
  • Find your people to help support you.
  • Nail your tool stack and stick to it.

Show notes:

 

Like this show? Please leave us a review on Apple Podcasts here!

 

This episode of the Agency Spark Podcast is brought to you by Monday.com, a powerful project management platform. Monday.com helps teams easily build, run, and scale their dream workflows on one platform.  I personally am a user and big fan of Monday.com – I start my workday pulling up the platform and spend my day working within it for everything from task management to running client engagements. Learn more about Monday.com at ducttape.me/monday. 

Intention Plus Mechanism Equals Results

Intention Plus Mechanism Equals Results written by Sara Nay read more at Duct Tape Marketing

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!

About the episode:

In this episode of the Agency Spark Podcast, Sara interviews Krystal Zellmer. Krystal is co-owner of the leadership training company Klemmer and Associates. She is a transformational facilitator in experiential leadership training, author and platform speaker. Her book, Life By Intention, is an Amazon Best Seller. Krystal has professionally been in the personal development field since 2012. She is the daughter of the internationally recognized leading trainer in leadership and Character Development, Brian Klemmer. Since his passing in 2011, Krystal is committed to upholding Brian’s legacy while continuing to positively impact lives all around the world.

Krystal is married to Adam Zellmer and they are the proud parents of two bright boys. Wherever Krystal goes she is an advocate for contribution, personal responsibility, honor and truth. Her experiences in the personal development field have provided her with powerful insights and wisdom beyond her years. She is a bold, personable woman with a compelling message to share.

Questions Sara asks Krystal Zellmer:

  • Tell me a little about your story and background?
  • What are some of the key concepts in your book, Life By Intention?
  • How do you help someone who is feeling stuck professionally?
  • What is the formula of champions and can you break it down for us?
  • How do you help people fulfill their intentions and meet their goals?
  • How do you help people develop happier and healthier relationships?
  • What are some first steps one should take when trying to make progress on their goals?
  • What other advice do you have on goal setting and strategic planning?

Show notes:

 

Like this show? Please leave us a review on Apple Podcasts here!

 

This episode of the Agency Spark Podcast is brought to you by Monday.com, a powerful project management platform. Monday.com helps teams easily build, run, and scale their dream workflows on one platform.  I personally am a user and big fan of Monday.com – I start my workday pulling up the platform and spend my day working within it for everything from task management to running client engagements. Learn more about Monday.com at ducttape.me/monday. 

Why Your Small Business Should Be Using TikTok

Why Your Small Business Should Be Using TikTok written by Sara Nay read more at Duct Tape Marketing

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!

About the episode:

In this episode of the Agency Spark Podcast, Sara interviews Alex Rossman. Alex is the Founder and CEO of Rossman Media. He started his career as a touring musical artist where he quickly learned the skills of PR and social media. As a well-versed entrepreneur and artist, Alex took his passion for social media and transformed it into an award-winning agency, Rossman Media. Since its origin in 2017, Alex and his team have been awarded “Best New Social Media Agency” of 2020 by Business Insider and have worked with companies such as Airbnb, OrangeTheory Fitness, Nike, Dior, Louis Vuitton and Saks Fifth Avenue to name a few.

Questions Sara asks Alex Rossman:

  • Tell me a little about your story and what led you to where you are today?
  • Should a small business be using TikTok as part of their marketing strategy?
  • Are there specific industries that are better fit for TikTok and others that aren’t?
  • What are the best practices to be aware of on TikTok for those who are new to the platform?
  • What are some of the key differences on how someone should approach TikTok versus say Facebook or Instagram?
  • How does one become a trendsetter on TikTok?
  • What is your approach to mapping out an overall TikTok strategy for your clients?
  • Any best kept secrets on how to use paid ads on TikTok?
  • Do you have any insight on how to determine a budget for paid spend on TikTok?
  • What resources do you recommend for those small business owners wanting to learn more about TikTok?

Show notes:

 

Like this show? Please leave us a review on Apple Podcasts here!

 

This episode of the Agency Spark Podcast is brought to you by Termageddon, a Privacy Policy Generator. Any website collecting as little as an email address on a contact form should not only have a Privacy Policy but also have a strategy to keep it up to date when the laws change. Click here to learn more about how Termageddon can help protect your business and get 30% off your first year payment by using code DUCTTAPE at checkout.

Transformative Insights From Top Business Minds And Thought Leaders

Transformative Insights From Top Business Minds And Thought Leaders written by Sara Nay read more at Duct Tape Marketing

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!

About the episode:

In this episode of the Agency Spark Podcast, Sara interviews Scott Jeffrey Miller. Capping a 25-year career where he served as a chief marketing officer and executive vice president of business development, Miller currently serves as FranklinCovey’s senior advisor on thought leadership, leading the strategy and development of the firm’s speaker’s bureau, as well as the publication of podcasts, webcasts, and bestselling books.

Miller is the author of the award-winning, multivolume Mess to Success series, including Management Mess to Leadership Success: 30 Challenges to Become the Leader You Would Follow and the forthcoming Marketing Mess to Brand Success (May 2021) and Job Mess to Career Success (January 2022). He is the co-author of The Wall Street Journal bestseller, Everyone Deserves a Great Manager: The 6 Critical Practices for Leading a Team, and the author of Master Mentors: 30 Transformative Insights from Our Greatest Minds (September 2021), which features insights from his interviews with the leading thinkers of our time.

Questions Sara asks Scott Jeffrey Miller:

  • What inspired you to write your latest book, Master Mentors?
  • What are some of your favorite insights and stories from all the interviews you did for the book?
  • How do you determine if you are being fearless versus reckless?

Show notes:

  • Visit Scott’s website to find all of his books, hire him for a keynote speech, or purchase his career coaching course. Click here!
  • LinkedIn

 

Like this show? Please leave us a review on Apple Podcasts here!

 

This episode of the Agency Spark Podcast is brought to you by Monday.com, a powerful project management platform. Monday.com helps teams easily build, run, and scale their dream workflows on one platform.  I personally am a user and big fan of Monday.com – I start my workday pulling up the platform and spend my day working within it for everything from task management to running client engagements. Learn more about Monday.com at ducttape.me/monday. 

 

How To Boost Your Sales Success Using The Power Of Storytelling

How To Boost Your Sales Success Using The Power Of Storytelling written by Sara Nay read more at Duct Tape Marketing

 

 

Agency Spark Podcast with Roger E. Jones

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!

In this episode of the Agency Spark Podcast, Sara interviews Roger E. Jones. Roger is the authority in boosting sales success using the power of storytelling. He’s been published in Harvard Business Review and INSEAD Knowledge. A bestselling international author, his books include the Storytelling Pocketbook. his work has been featured in the Financial Times, WsJ and The Sunday Times. He’s conducted Story Selling and Storytelling sessions for global firms and SMEs around the world.

Questions Sara asks Roger E. Jones:

  • Tell me a little about your background and what led you to where you are today?
  • What is the science behind good storytelling?
  • What certain ingredients should be included in your stories to keep them focused and impactful?
  • What types of stories do you recommend businesses using?
  • Do you have a step-by-step process for helping people create their own stories?
  • What do you recommend to businesses trying to integrate their stories into their sales and marketing?
  • What is the difference between a case study and a case story?
  • What should one include in a story when posting on LinkedIn or other social channels?
  • Are there certain scenarios where you shouldn’t use storytelling?
  • What are the core differences between telling stories versus your more traditional selling?

Learn more about Roger E. Jones:

Like this show? Please leave us a review on Apple Podcasts here!

 

This episode of the Agency Spark Podcast is brought to you by Termageddon, a Privacy Policy Generator. Any website collecting as little as an email address on a contact form should not only have a Privacy Policy but also have a strategy to keep it up to date when the laws change. Click here to learn more about how Termageddon can help protect your business and get 30% off your first year payment by using code DUCTTAPE at checkout.

 

Cutting Through The Noise With Relationship-Driven Outreach

Cutting Through The Noise With Relationship-Driven Outreach written by Sara Nay read more at Duct Tape Marketing

 

 

Agency Spark Podcast with Dan Englander

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!

In this episode of the Agency Spark Podcast, Sara interviews Dan Englander. Dan is the CEO and Founder of Sales Schema, a fractional new business team for marketing agencies, and he hosts The Digital Agency Growth Podcast. Previously Dan was the first employee head of new business at IdeaRocket, and before that, Account Coordinator at DXagency. He’s the author of Mastering Account Management and The B2B Sales Blueprint. In his spare time, he enjoys developing new aches and pains via Brazilian Jiu-Jitsu.

Questions Sara asks Dan Englander:

  • Can you expand on your agency’s website messaging?
  • What outreach channels do you recommend for agency’s looking to grow beyond just their warm network?
  • How do you mix scaling your outreach with keeping it personalized?
  • How do you help clients figure out what outreach messaging works best for them?
  • What subject lines do you see working the best when doing outreach?
  • How many times do you need to email someone to be effective in your outreach?
  • When working with a client, do you also consult on their sales process?
  • What recommendations do you have for handling a cold lead?
  • What advice do you have for smaller (but growing) agency’s that are looking to build their sales team?
  • Do you have any favorite tools that you use all the time and recommend?

Learn more about Dan Englander:

Like this show? Please leave us a review on Apple Podcasts here!

 

This episode of the Agency Spark Podcast is brought to you by Monday.com, a powerful project management platform. Monday.com helps teams easily build, run, and scale their dream workflows on one platform.  I personally am a user and big fan of Monday.com – I start my workday pulling up the platform and spend my day working within it for everything from task management to running client engagements. Learn more about Monday.com at ducttape.me/monday.