The Ultimate Content Planning Workshop written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch

In this episode of the Duct Tape Marketing Podcast, I’m going to be talking about the final part of a three-part solo show Marketing Hourglass series I’m doing. In part one, I talked about the customer journey and the marketing hourglass. In part two, I discussed creating content that powers each stage of the customer journey. Then in part three, I’m wrapping up the series with what I’m calling a content planning workshop. Here’s part three.

Key Takeaway:

Waking up on Monday and deciding what to write about on your blog is not a content strategy. Content is such an essential element in the marketing puzzle you must plan your content like you might your promotional calendar or budget for the year.

Taking a strategic view of content means you must understand the body of work you need to create over time to turn your content efforts into an asset that will serve your business long-term. In this episode, I’m wrapping up the Marketing Hourglass series with a content planning workshop. I’m covering how to plan your content the right way to align with business goals and objectives and the customer journey.

Discussion points:

• [1:12] The right content can power every aspect of the Marketing Hourglass
• [3:21] Content planning starts with coming up with monthly themes and creating a global sketch
• [4:27] What your content should be about
• [6:27] Breaking down your year to quarterly objectives and priorities
• [7:30] Example content objectives
• [9:12] Planning your content by quarter that supports your set objectives
• [11:59] Crafting your monthly content calendar
• [12:56] Planning makes it easier to delegate
• [13:31] The success of the plan depends on measurement and if your content is moving you towards your goal

Resources mentioned:

• Pre-order my upcoming book
• TheUltimateMarketingEngine.com

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Monday.com.

There are a lot of tools out there to help companies get work done. We recently switched over to a tool called Monday, and we love it. Monday is more than just a project management tool. You can use it in many ways to run your entire business, marketing, sales, task management, even recruiting, and certainly project management. Check it out yourself here.

How To Guide The Perfect Customer Journey written by Kyndall Ramirez read more at Duct Tape Marketing

Marketing Podcast with John Jantsch

In this episode of the Duct Tape Marketing Podcast, I’m going to be talking about part one of a three-part solo show series I’m doing. In part one, I’m talking about the customer journey and the marketing hourglass. In part two, I’m going to be talking about planning your content by the customer journey stage. Then in part three, I’m going to wrap up the series with what I’m calling a content planning workshop. Here’s part one.

Key Takeaway:

Traditionally, the marketing and sales funnel has the approach of taking a large target group and getting a few clients out of it (i.e. the funnel analogy). It suggests it’s a linear journey. The funnel concept won’t ever go away, but about ten years ago I defined what I think is still a much better approach – I call it the Marketing Hourglass. It borrows from the funnel shape but turns it on its head after the purchase to help intentionally account for the idea of creating a remarkable customer experience.

I developed the Marketing Hourglass as a tool that can help you create the picture for your client’s overall marketing strategy. In my opinion, it’s a more holistic and increasingly effective approach in the “era of the customer” we live in today. Instead of creating demand, our job is to really organize behavior, and I believe this behavior falls into the seven stages I discuss in this episode.

Discussion points:

• [1:03] Comparing the traditional marketing and sales funnel vs. the marketing hourglass
• [2:22] What the seven stages of the marketing hourglass are: Know, Like, Trust, Try, Buy, Repeat, Refer
• [3:16] Breaking down the marketing hourglass stages into steps
• [5:04] Mapping out the customer journey and building your marketing hourglass
• [7:33] Understanding the awareness stages
• [9:46] Thinking about the customer transaction
• [11:55] Creating strategic partnerships

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Monday.com.

There are a lot of tools out there to help companies get work done. We recently switched over to a tool called Monday, and we love it. Monday is more than just a project management tool. You can use it in many ways to run your entire business, marketing, sales, task management, even recruiting, and certainly project management. Check it out yourself here.

Rethinking Innovation With A Simple 5-Step Framework written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Carla Johnson

In this episode of the Duct Tape Marketing Podcast, I interview Carla Johnson. Carla is a world-renowned storyteller, speaker, and author of a new book called RE:Think Innovation: How the World’s Most Prolific Innovators Come Up with Great Ideas that Deliver Extraordinary Outcomes. Having lived, worked, and keynote on five continents, she’s partnered with top brands and conferences to train thousands of people on how to rethink the work that they do and the impact they can have. 

Key Takeaway:

People often think innovation isn’t sustainable or even attainable for everyone, so they make it much harder than it has to be. Consistently coming up with great ideas isn’t a talent one is born with or a skill that takes years to learn — there’s actually a framework you can apply. Today, there are so many opportunities for companies to innovate in even incremental ways which can ultimately lead to big, impactful changes.

In this episode, Carla Johnson and I discuss why we need to rethink what innovation is and a simple framework that guides people through the innovation process.

Questions I Ask Carla Johnson:

• [1:15] Can you give us your meaning of “innovation”?
• [4:01] How do you get people to think about the evolution of ideas or incremental steps that are innovations?
• [5:16] What are some of the major things that tend to get in the way of people’s ideas?
• [6:04] What do companies when the innovation is obvious, but the innovation may also cannibalize the business or the profit?
• [7:42] Is it time that we have an innovation department?
• [9:55] Can you talk about the innovation process and structure that you’ve created?
• [15:01] Can you dive into the idea of “citizen innovators” that you used in your book?
• [16:58] Where do you personally go to look for innovation?
• [18:57] What lessons can we learn from crisis and innovation?

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Monday.com.

There are a lot of tools out there to help companies get work done. We recently switched over to a tool called Monday, and we love it. Monday is more than just a project management tool. You can use it in many ways to run your entire business, marketing, sales, task management, even recruiting, and certainly project management. Check it out yourself here.

Building Your Story And Making Your Big Ideas Irresistible written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Tamsen Webster

In this episode of the Duct Tape Marketing Podcast, I interview Tamsen Webster. Tamsen is a message strategist storyteller who helps people find and build stories, partners, investors, clients, and customers will tell themselves and others. She’s also the author of a new book called: Find Your Red Thread: Make Your Big Ideas Irresistible.

Key Takeaway:

Whether you are writing marketing copy, an investor pitch, a keynote speech, a book, or all of the above, the best way to make your idea irresistible is to build the story people will tell themselves about it.

If you want to change the world, if you value the possibility of your idea so much that you see it as bigger than you are, if you are willing to put your idea first, but you struggle to communicate how relevant it really is, Tamsen Webster shares the practical tools you need to create clear, powerful messages with undeniable impact.

Questions I Ask Tamsen Webster:

• [1:25] Years ago you told me that you’ve learned everything about messages, people, and change while you were a Weight Watchers Leader – can you share more about that idea?
• [5:09] What does the term “red thread” mean?
• [6:57] What are the components of a compelling message?
• [13:57] How often is going directly to customers a place to go looking for the red thread, and how do you extract that info without doing traditional survey work?
• [17:23] What role does fear play in people actually embracing the compelling message that has come up?
• [21:48] This question stems from the idea of narrative versus story — how do we build the narrative that gets them to want to get involved in the story?

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Monday.com.

There are a lot of tools out there to help companies get work done. We recently switched over to a tool called Monday, and we love it. Monday is more than just a project management tool. You can use it in many ways to run your entire business, marketing, sales, task management, even recruiting, and certainly project management. Check it out yourself here.

A Complete Strategy To Help Entrepreneurs Holistically Thrive written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Kathryn and Michael K. Redman

In this episode of the Duct Tape Marketing Podcast, I interview Kathryn and Michael K. Redman. They’re the co-founders of Half a Bubble Out, a marketing and business consulting firm. They’re also the co-authors of a book called: Fulfilled: The Passion & Provision Strategy for Building a Business with Profit, Purpose & Legacy.

Key Takeaway:

Running a business isn’t easy — and getting your business to a stable, successful place that makes money and allows you to sleep well at night may feel out of reach.

After years of research and honing their strategies, Kathryn and Michael Redman have developed a holistic framework and roadmap to help entrepreneurs make smart, strategic decisions and holistically thrive. In this episode, we unpack what it takes for business owners to overcome the challenges they along their journey. Through their own struggles and stumbles, Kathryn and Michael share how you can become financially successful, experience meaningful work, and lead a business you can be proud of.

Questions I Ask Kathryn and Michael K. Redman:

• [0:52] I know many people would say that they could never work with their spouse, so how do you do it?
• [3:00] Are healthy disagreements something that you’ve intentionally worked on?
• [6:27] What does Half a Bubble Out mean?
• [9:08] Can you lay out what the framework of your business looks like?
• [14:54] Would you say your vision for the business came after the stumble?
• [19:43] How do you get business owners to realize that understanding and being in the know of the financials is a key component of running the business?

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Monday.com.

There are a lot of tools out there to help companies get work done. We recently switched over to a tool called Monday, and we love it. Monday is more than just a project management tool. You can use it in many ways to run your entire business, marketing, sales, task management, even recruiting, and certainly project management. Check it out yourself here.

Finding Your Swagger And Changing Your Life For The Better written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Leslie Ehm

In this episode of the Duct Tape Marketing Podcast, I interview Leslie Ehm. Leslie Ehm has spent decades traveling the globe with her award-winning company Combustion, working with executives and teams from top organizations like Google, Disney, Pepsico, TD Bank, Uber, and more. Fuelled by her unrelenting passion to unleash human potential, Leslie is now a speaker and author of a new book — Swagger: Unleash Everything You Are and Become Everything You Want.

Key Takeaway:

Ever wonder why some people are magnetic, confident in their abilities, in charge of their own destinies, and utterly at ease in their own skin? Leslie Ehm says their secret weapon is their swagger. And no, this is not the old type of swagger―that show-off, in-your-face, arrogant kind.

Leslie defines ‘swagger’ as the ability to manifest who you really are and hold onto it in the face of all of the psychological doubt that comes forward regardless of your situation or environment. In this episode, Leslie gives us insight into the steps to discovering your swagger and changing your life for the better.

Questions I Ask Leslie Ehm:

• [0:51] How do you define swagger?
• [1:52] How would congruence differ from swagger?
• [2:32] Do we find ourselves trying to model that person that is so comfortable in their skin and that everyone likes?
• [3:56] Is there an element of polarization that comes with swagger?
• [4:57] Does someone who possesses what we’re describing as swagger know that they have it, or are they just being authentic?
• [5:48] I’ve always thought that the idea of imposter syndrome was almost an excuse to be mediocre – what are your thoughts on imposter syndrome?
• [9:58] So swagger is something we’re pursuing. If we’re breaking this down, how does someone do that, and what does it start with?
• [13:30] Are there elements of practice that can help someone become better at their swagger?
• [15:41] How can you use your awareness of your swagger to actually be a better team member?
• [17:54] Have you experienced that brands can have or do have swagger?

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Monday.com.

There are a lot of tools out there to help companies get work done. We recently switched over to a tool called Monday, and we love it. Monday is more than just a project management tool. You can use it in many ways to run your entire business, marketing, sales, task management, even recruiting, and certainly project management. Check it out yourself here.

How To Go From Blank Page To Self-Published Author written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Chandler Bolt

In this episode of the Duct Tape Marketing Podcast, I interview Chandler Bolt. Chandler Bolt is an investor, advisor, the CEO of Self-Publishing School & SelfPublishing.com, and the author of 6 bestselling books. Self Publishing School is an INC 5000 company for the last 3 years in a row as one of the 5,000 fastest-growing private companies in the US. Chandler is also the host of the 7 Figure Principles Podcast and the Self Publishing School Podcast. Through his books, podcasts, YouTube channels, and Self-Publishing School, he’s helped thousands of people write a book that grows their income, impact, and business.

Key Takeaway:

Who really needs a book? Well, the short answer is everyone. Writing a book is the best way to grow your impact, your income, and your business. And there’s something really great about doing work once and then having that work live forever. But… what do you write about? How do you even get started? And how do you publish your work?

In this episode, I spoke with Chandler Bolt — CEO and Founder of Self-Publishing School — about how to write and publish books successfully. He’s helped tons of people save 100s of hours, save $1,000s of dollars, publish books they’re proud of, and sell 1,000+ more copies in their first year.

Questions I Ask Chandler Bolt:

• [0:58] How do you answer the question I’m sure you hear all of the time: “Do I need a book?”
• [2:08] How do you get someone thinking about a book that’s going to make a difference?
• [4:47] What are the pros and cons to the self-publishing route versus the route that maybe some people are more familiar with which is going with the book publisher and being sold in bookstores?
• [5:10] How do you help people work through finding what the best option is for them?
• [10:12] What do you do when somebody comes in and says, “I know I need a book, but I’m just not a good writer”?
• [14:04] What are some of the key differences between a business audience that you’re writing for, and a fiction writer or someone who’s going to have a very much a consumer as their audience?
• [17:40] What’s your advice for how somebody should approach editing or editors in the self-publishing world?
• [20:51] What are the five foundational things that that authors need to be doing when launching a book?

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Monday.com.

There are a lot of tools out there to help companies get work done. We recently switched over to a tool called Monday, and we love it. Monday is more than just a project management tool. You can use it in many ways to run your entire business, marketing, sales, task management, even recruiting, and certainly project management. Check it out yourself here.

How To Stand Out In A Noisy World written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Mark Schaefer

In this episode of the Duct Tape Marketing Podcast, I interview Mark Schaefer. Mark is a globally recognized speaker, educator, business consultant, and author of books such as KNOWN, Marketing Rebellion, and his newest book — Cumulative Advantage: How to Build Momentum for your Ideas, Business, and Life Against All Odds.

Key Takeaway:

The world is noisy, and standing out today is difficult. At its essence, marketing today is about answering one question: “How can we be heard?” If we don’t already have advantages like a big powerful website or years and years of content, how can we build momentum? What can we do to give us more hope to stand out?

Mark Schaefer set out to answer these questions. The world is stacked against us in big ways and small, and in this episode, Mark shares new ideas to help us build the unstoppable momentum needed to rise above these barricades.

Questions I Ask Mark Schaefer:

• [1:14] You told me about your idea for the new book and the sort of impetus for it was this, this research that you had found from the sixties called the Matthew Effect. Can you unpack that a little and tell us what exactly led you to write your most recent book, Cumulative Advantage?
• [4:36] You use Tim Ferris’s story as a case study in your book. At one point, Tim Ferris was a nobody — was there something that he did that made things tip in his favor?
• [7:02] What are some of these ‘seams’ as you call them that opens up and allows new players to run in?
• [8:56] How do we start looking for tears in the status quo?
• [10:23] In your book, you talk about once you find the tear in the seam, you then have to blow it up. Does this come down to resources or luck?
• [15:12] What is constancy of purpose?

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Monday.com.

There are a lot of tools out there to help companies get work done. We recently switched over to a tool called Monday, and we love it. Monday is more than just a project management tool. You can use it in many ways to run your entire business, marketing, sales, task management, even recruiting, and certainly project management. Check it out yourself here.

The Modern Guide to Public Relations in 2021 written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Amy Rosenberg

In this episode of the Duct Tape Marketing Podcast, I interview Amy Rosenberg. Amy learned PR in the trenches — working her way up from intern to management at two marketing agencies before starting her own PR firm, Veracity. As the firm’s president, she oversees the blending of digital strategies with classic PR tactics to favorably position clients both online and in traditional media. Amy created her podcast, PR Talk, sponsored by the Public Relations Society of America (Oregon), in 2017 and has hosted more than 100 episodes so that PR people can better learn the craft.

Key Takeaway:

Public Relations has changed over the years. Blasting things out doesn’t work anymore and the industry needs quick changes to keep up. With newsrooms dwindling worldwide, it’s now more important than ever for PR professionals to learn how to gain press coverage through performing traditional media functions.

Oftentimes, marketing and PR are lumped into one category. In this episode, Amy Rosenberg talks about the state of PR in 2021 from her point of view. Amy demystifies the differences between marketing and PR and how the two can work together to produce optimal results.

Questions I Ask Amy Rosenberg:

• [0:40] What’s the current state of PR from your perspective?
• [3:42] What particular skill set or particular point of view would a PR person bring to the table?
• [4:02] If I were trying to hire for my team, how would I distinguish between a marketing person and a PR person?
• [5:20] How has the art of trying to get placement or publicity changed?
• [7:20] What’s the message you want the target audience of your book to hear?
• [9:20] Do you have some tools or special ways that you like to find what might be some of the niches like blogs, podcasts, or publications that really are frankly going to be maybe more useful for somebody than the New York Times today?
• [12:12] How do you tie into the news or to a trend, or how do you at least have that mindset of mining for opportunities?
• [14:06] How do you walk the line of promoting your community involvement, but also maybe feeling a little self-serving in the process?
• [16:24] What do you tell people who are trying to get started in PR or a business owner trying to learn about it, how they might learn how to do PR for their career or organization effectively?

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Monday.com.

There are a lot of tools out there to help companies get work done. We recently switched over to a tool called Monday, and we love it. Monday is more than just a project management tool. You can use it in many ways to run your entire business, marketing, sales, task management, even recruiting, and certainly project management. Check it out yourself here.