How to Understand the Hype in Marketing written by Jenna Jantsch read more at Duct Tape Marketing

Marketing Podcast with Michael F Schein

In this episode of the Duct Tape Marketing Podcast, I interview Michael F Schein the founder and president of MicroFame Media, a marketing agency that specializes in turning consultants, entrepreneurs, and executives into celebrities by using the hype concepts detailed in this book.

Michael F Schein is the author of The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers.

Questions I ask Michael F Schein

• Some of these words are controversial – why these?
• What is a professional hype artists?
• Who did you study?
• Would you put our current president in this category?
• What’s the process for turning someone into a celebrity?

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