How to Accelerate Your Marketing Consulting Business written by John Jantsch read more at Duct Tape Marketing
Free course teaches new and existing marketing consultants how to accelerate their growth and profit. – Enroll here – https://ducttapecoach.com
Certain practices go into creating a highly profitable marketing consulting or coaching practice.
Most people focus on the doing part – Doing the work to get a client, any client, and then pivoting to the doing part of getting all the stuff done.
Those are essential elements to be sure, but more focus on building a practice in a systematic way – one that starts with defining your business strategy and launches quickly towards building systems to attract and serve your best clients is the ticket to long-term success.
We’ve created a free course that takes advantage of our thirty years of business building and working with and collaborating with hundreds of marketing consultants around the globe.
The course is video-based and broken into the four key practice areas below.
The marketing consulting model
There are countless ways to deliver your services ranging from pure coaching to full-on “done for you” implementation. The key is to choose the model that fits your strengths and experience.
How to generate more ideal clients
Well, as most know, leads and clients are what makes a business a business. The key is to attract “ideal clients” rather than merely landing work from anyone. There’s a precise methodology for doing just this.
Business building basics
Packaging, pricing, and proposing your services – this is the stuff that sidetracks and ultimately derails most consulting businesses. Get this part right, and you’ll find it much easier to sell and service your clients.
How to better serve your clients
To create an exceptional client experience, you must develop and operate a repeatable client service process. Every client is onboarded, oriented, and served in the same manner – not because it’s more efficient for you that way (although it can be) but because that’s how you get good at serving ideal clients, and that’s how you generate referrals!
We invite you to access our free marketing consultant accelerator course in hopes that it gives you a great roadmap should you just be starting out on your own or helps you refine an element of your already existing business for more profit and better client results.