Social Media Marketing Podcast – The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing

Businesses that don’t understand their customer journey will not only attract the wrong customers but also won’t be able to retain the few that they do attract.

In this episode of the Social Media Marketing podcast, I sat down with host Michael Stelzner to talk about rethinking the customer journey and a strategy you can use to optimize your marketing.

Listen to the Social Media Marketing Podcast with John Jantsch episode here.