Monthly Archives: July 2021

Should Your Business Be Utilizing Influencer Marketing

Should Your Business Be Utilizing Influencer Marketing written by Sara Nay read more at Duct Tape Marketing

 

Agency Spark Podcast with Paul Benigeri

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!

In this episode of the Agency Spark Podcast, Sara interviews Paul Benigeri. Paul is an eComm Entrepreneur and co-founder of EAG, an influencer & creator marketing agency for fast-growing consumer brands. And while EAG provides a number of consumer brands with a growth platform through #nano influencer gifting programs, the company’s noble mission is optimizing clients’ budget, saving time and resources they can invest for even a bigger social impact. Paul is a Stanford graduate and grew up among like-minded entrepreneurs establishing a growth mindset & unique skill set that gives him a competitive advantage on solving modern eCommerce growth issues. If you are an eComm entrepreneur, stick around, and you’ll learn how you can grow and hack your results towards the end of the show.

Questions Sara asks Paul Benigeri:

  • What led you to launch an AI software start-up?
  • What industries are best fit for influencer marketing?
  • Talk to me about your approach to influencer marketing?
  • How do you help people determine if influencer marketing is a good fit for their business?
  • Do you have any recommendations regarding setting up an influencer marketing budget?
  • Tell me about your app and what it does?
  • How does user generated content on ads perform versus more of a traditional ad?

Learn more about Paul Benigeri:

Like this show? Please leave us a review on Apple Podcasts here!

 

This episode of the Agency Spark Podcast is brought to you by Unstack, a no-code marketing platform and ecosystem.  Start building a site today for free by visiting their website

Stop waiting on developers and leveraging multiple tools to manage your marketing stack.  With Unstack, you get a no-code website builder, landing page builder, A/B testing, forms, analytics, contact insights, payments, memberships, blog, and more all in one platform.  Start building a site today for free by visiting this link and receive 20% off for six months when you sign up.

 

Turning Negativity Into Resilient Fuel

Turning Negativity Into Resilient Fuel written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Kelly Lewis

kelly-lewisIn this episode of the Duct Tape Marketing Podcast, I interview Kelly Lewis. Kelly is the founder of Damesly, a boutique women’s tour company, and creator of Go! GirlGuides, the world’s first series of travel guidebooks designed specifically for women. She’s also the author of a book called Tell Her She Can’t: Inspiring Stories of Unstoppable Women.

Key Takeaway:

Kelly Lewis set out to share her story and impact the lives of every woman who has been told she isn’t strong enough, smart enough, or capable enough to excel. In Kelly’s recent book, Tell Her She Can’t, she shares the true stories of 35 inspirational women who overcame the naysayers to achieve “impossible” dreams.

In this episode, we discuss how Kelly found a way to take the negative experiences she was going through and turn them into fuel that could push her forward instead of letting them derail her life.

Questions I Ask Kelly Lewis:

  • [0:48] The title of your book feels a little bit like a dare – is that a bit of what you’re trying to evoke?
  • [1:15] Were you at some point told in your life that you can’t?
  • [2:02] Why is it so important for others to tell us that we can’t do something?
  • [3:29] Was there a point at which you were going to make the assumption that you’ve achieved what some people would call a level of success?
  • [6:50] Are there inherent differences in travel for women?
  • [9:44] Would you say that there’s certainly an element of this idea that people don’t come out of the womb and decide that they’re going to take on the world?
  • [12:01] What are some of your favorite stories that have seemed to have really touched people?
  • [13:26] How did you collect your stories of these women in your book?
  • [16:02] Do you see your work as part of the mission to affect broader social change in the treatment of women everywhere?
  • [16:48] Has the travel bug hit you again yet?
  • [17:22] Give us an idea of a fun trip that you’ve put together?
  • [18:22] Where can people find out more about all of your work?

More About Kelly Lewis:

More About The Duct Tape Marketing Consultant Network

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Wix Partners & Fiverr Business.

When your agency partners with Wix, you unlock an entire digital ecosystem for creating, managing, and growing your business online. So you can run your agency the way you’ve always wanted to. Get the full coding and design freedom to create anything your clients need along with the tools to manage and collaborate with your team seamlessly from anywhere.

And when it comes to growing your business — you can get matched with new leads every day, and earn revenue share for every website you create. They’ll all be backed by Wix’s industry-leading security and site performance. You’ll also have dedicated account managers on standby 24/7, so you can reach your goals and start setting new ones. Head over to Wix.com/Partners and reimagine what your agency can accomplish.

fiverrr

Fiverr Business connects your team with expert freelancers and provides a powerful workspace to manage all your projects and budgets more efficiently. You get access to a curated catalog of top outsourced talent in 500+ categories – already vetted for quality and experience. You can create projects, approve budgets, and manage your freelancing activity in one workspace.

They help you need to succeed by providing you with designated Business Success Managers to help all your accounts match with the right talent for every task and make the most of each tool for success while providing priority customer support. Learn more about Fiverr Business here.

 

The Personal Brand Entrepreneur Show Podcast – The Ultimate Marketing Engine

The Personal Brand Entrepreneur Show Podcast – The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing

John Jantsch sits down with host Bob Gentle on the Personal Brand Entrepreneur Show Podcast to discuss what marketing strategy is and his upcoming book, The Ultimate Marketing Engine.

A lot of people tell you they have a marketing strategy when what they really have is a bunch of poorly thought-through things they plan to do.  This week’s guest on the Personal Brand Entrepreneur Show is John Jantsch is the author of Duct Tape Marketing, a whole lot of other books, and excitingly, the upcoming ‘Ultimate Marketing Engine’.

In this episode, we’re going to dive deep into what marketing strategy is and is not as well as digging into what John’s very successful consulting and licensing practice looks like.

To learn more about the book, check out the episode below.

Listen: John Jantsch on the Personal Brand Entreprenuer Show Podcast

Weekend Favs July 10

Weekend Favs July 10 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

  • Project Include– Project Include is our community for building meaningful, enduring diversity and inclusion into tech companies.
  • All In– Learnings and resources from Google on making work that reflects the world.
  • Typedream – The simplest way to build a website with no-code, as easy as writing on Notion. Try Typedream for free and upgrade for custom domains, collaborators, and unlimited pages.

These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape

How To Attract The Right Talent

How To Attract The Right Talent written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Ryan Englin

ryan-englinIn this episode of the Duct Tape Marketing Podcast, I interview Ryan Englin. Ryan is the CEO of Core Fit Hiring which helps blue-collar companies fill frontlines with quality technicians and craftworkers.

Key Takeaway:

Finding the right talent is not an easy task to conquer. In fact, many people waste time hiring the wrong people or have a difficult time retaining the people they worked so hard to attract.

In this episode, I talk with the founder of Core Fit Hiring, Ryan Englin, about why people have such a difficult time attracting the right talent today and what you need to do to attract quality frontline workers who align with your company values — and how to get them to stay.

Questions I Ask Ryan Englin:

  • [0:48] In the skilled worker and technician community, it’s been harder to fill positions – can you give me your take on that?
  • [2:36] Is the trade industry itself going to have to make some fundamental changes or use better marketing to draw people to the industry again?
  • [4:28] The best salespeople for getting more people in your organization are happy employees that are pumped about what they’re doing, but how do you bring that into a culture where that hasn’t existed?
  • [5:39] People connect with stories far better than they connect with features – how do you extract stories in industries some of these industries to effectively help them draw employees?
  • [7:12] If people are coming to you now and saying how do we attract and retain people, what is some of the advice that you’re giving people in this particular environment? people?
  • [8:33] If there’s something about your company, your culture, or your team that isn’t attractive, how do you fix that?
  • [9:17] If I’m listening to this show and I’m particularly trying to hire, or at least get my name in front of potential candidates, are you finding a channel that seems to be most effective for getting on people’s radars?
  • [11:00] Do employers need to start lowering their expectations about skill and experience?
  • [12:42] Would you be going to university situations or to vocational schools and trying to get involved at that early point?
  • [14:09] What role are unions playing in this industry today?
  • [15:51] With supply and demand being what it is, is there a pressure on wages right now that is really going to create some costing problems for contractors?
  • [17:14] How big of a problem is poaching?
  • [19:09] If people are interested in this topic and they hire skilled workers, where they can find out more about some of your work?

More About Ryan Englin:

More About The Certified Marketing Manager Program Powered by Duct Tape Marketing

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Wix Partners.

When your agency partners with Wix, you unlock an entire digital ecosystem for creating, managing, and growing your business online. So you can run your agency the way you’ve always wanted to. Get the full coding and design freedom to create anything your clients need along with the tools to manage and collaborate with your team seamlessly from anywhere. And when it comes to growing your business — you can get matched with new leads every day, and earn revenue share for every website you create.

They’ll all be backed by Wix’s industry-leading security and site performance. You’ll also have dedicated account managers on standby 24/7, so you can reach your goals and start setting new ones. Head over to Wix.com/Partners and reimagine what your agency can accomplish.

 

How To Grow Your Agency Even When Your Industry Is Completely Disrupted

How To Grow Your Agency Even When Your Industry Is Completely Disrupted written by Sara Nay read more at Duct Tape Marketing

 

Agency Spark Podcast with Debbie Howard

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!

In this episode of the Agency Spark Podcast, Sara interviews Debbie Howard. Debbie is the Co-Founder of Senior Living SMART, a full service marketing agency focused on senior housing and care.

Questions Sara asks Debbie Howard:

  • Tell me about life before launching Senior Living SMART?
  • How has working in the industry you serve helped set you apart from other agency’s?
  • How has COVID impacted the senior living space from a marketing and sales perspective?
  • How do you go about producing a comprehensive strategy for your new clients?
  • Tell me about the marketplace on your website and what inspired you to launch it?
  • How are you currently generating leads for your business?

Learn more about Debbie Howard:

Like this show? Please leave us a review on Apple Podcasts here!

 

This episode of the Agency Spark Podcast is brought to you by Airborne, a sales engagement platform. Learn more about how to set your team up for success at Airborneapp.ioSales Engagement Platforms are fundamental to the Modern Tech Stack. Airborne delivers everything you would expect from a Sales Engagement Platform and then some. Get the most out of every interaction and make your team more effective with Airborne. 

 

Naming Your Mice And Revealing Yourself

Naming Your Mice And Revealing Yourself written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with David Wood

david-woodIn this episode of the Duct Tape Marketing Podcast, I interview David Wood. David is a former consulting actuary to Fortune 100 companies. He built the world’s largest coaching business, becoming #1 on Google for life coaching and coaching thousands of hours in 12 countries around the globe.

Key Takeaway:

We all know about the elephant in the room – it’s obvious. But many creatures in the room are much more subtle. David Wood defines these creatures as mice. When we ignore our mice in the room, we separate ourselves from others, leading to disconnection, deadness, and often, misunderstanding. This directly translates to marketing, too. If you manage or are part of a team, your chances of meeting your goals and reaching your full potential diminishes.

Naming your mice is about slowing it down to the speed of connection so that we can actually relate with each other about what’s really happening in each moment. It’s about creating true transparency. In this episode, David talks about the impact that being willing to name our mice can have on our lives.

Questions I Ask David Wood:

  • [0:54] What does a consulting actuary do?
  • [3:40] Most people are familiar with the elephant in the room metaphor – so, who is the mouse?
  • [7:13] A lot of what you’re talking about is about transparency – what level of transparency is off-putting?
  • [16:23] I don’t think there’s anyone who disputes the idea that we can get more done, be more profitable, and grow more by doing less. But why is it so hard?

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Wix Partners.

When your agency partners with Wix, you unlock an entire digital ecosystem for creating, managing, and growing your business online. So you can run your agency the way you’ve always wanted to. Get the full coding and design freedom to create anything your clients need along with the tools to manage and collaborate with your team seamlessly from anywhere. And when it comes to growing your business — you can get matched with new leads every day, and earn revenue share for every website you create.

They’ll all be backed by Wix’s industry-leading security and site performance. You’ll also have dedicated account managers on standby 24/7, so you can reach your goals and start setting new ones. Head over to Wix.com/Partners and reimagine what your agency can accomplish.

 

Helping And Inspiring Small Business Entrepreneurs All Across America

Helping And Inspiring Small Business Entrepreneurs All Across America written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Zach Lezberg

zach-lezbergIn this episode of the Duct Tape Marketing Podcast, I interview Zach Lezberg. Zach is the Founder & CEO of The Show Producers, Small Business Expo, eComCon, ShowBiz Expo, and Small Business University.

Key Takeaway:

The Small Business Expo is all about helping small businesses, entrepreneurs, and startups. It’s a huge gathering. The event gets thousands of small business owners gathering in each city to network, build business relationships, find new vendors that can help their business grow — from payroll services to legal help to accounting services or office space, social media help SEO services, you name it, it’s there.

With events in over 45 cities around the country, the Small Business Expo has built a community that supports the growth of small businesses and brings people together all across America. In this episode, I talk with the Founder of the event Zach Lezberg about how he’s built such a strong small business community and the state of small businesses in 2021.

Questions I Ask Zach Lezberg:

  • [0:53] What does a traditional small business expo look like?
  • [2:22] Would you say you learned some valuable things producing virtual small business expo shows?
  • [3:13] Are there elements of what you had to do virtually that you’ll continue doing because people really enjoyed that aspect?
  • [4:08] So you’re shifting back to live shows now — are there elements of the live shows that you feel you weren’t able to emulate virtually?
  • [5:47] How do you build that strong kind of community that’s like cheering for you to come back?
  • [6:44] As a small business with a limited budget, what’s been your most effective way to fill these shows up?
  • [7:43] What would your events offer to somebody that is afraid to take the leap and what would attending an event like this inspire that person to do?
  • [9:32] What key things are you seeing that maybe came out of this last, crazy kind of year?
  • [12:36] Where’s the happy medium between advertising and word of mouth for small businesses?
  • [15:03] What does your Expo series look like for the rest of 2021?

More About Zach Lezberg:

More About The Certified Marketing Manager Program Powered by Duct Tape Marketing

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Wix Partners.

When your agency partners with Wix, you unlock an entire digital ecosystem for creating, managing, and growing your business online. So you can run your agency the way you’ve always wanted to. Get the full coding and design freedom to create anything your clients need along with the tools to manage and collaborate with your team seamlessly from anywhere. And when it comes to growing your business — you can get matched with new leads every day, and earn revenue share for every website you create.

They’ll all be backed by Wix’s industry-leading security and site performance. You’ll also have dedicated account managers on standby 24/7, so you can reach your goals and start setting new ones. Head over to Wix.com/Partners and reimagine what your agency can accomplish.

 

The Ultimate Content Planning Workshop

The Ultimate Content Planning Workshop written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with John Jantsch

In this episode of the Duct Tape Marketing Podcast, I’m going to be talking about the final part of a three-part solo show Marketing Hourglass series I’m doing. In part one, I talked about the customer journey and the marketing hourglass. In part two, I discussed creating content that powers each stage of the customer journey. Then in part three, I’m wrapping up the series with what I’m calling a content planning workshop. Here’s part three.

Key Takeaway:

Waking up on Monday and deciding what to write about on your blog is not a content strategy. Content is such an essential element in the marketing puzzle you must plan your content like you might your promotional calendar or budget for the year.

Taking a strategic view of content means you must understand the body of work you need to create over time to turn your content efforts into an asset that will serve your business long-term. In this episode, I’m wrapping up the Marketing Hourglass series with a content planning workshop. I’m covering how to plan your content the right way to align with business goals and objectives and the customer journey.

Discussion points:

  • [1:12] The right content can power every aspect of the Marketing Hourglass
  • [3:21] Content planning starts with coming up with monthly themes and creating a global sketch
  • [4:27] What your content should be about
  • [6:27] Breaking down your year to quarterly objectives and priorities
  • [7:30] Example content objectives
  • [9:12] Planning your content by quarter that supports your set objectives
  • [11:59] Crafting your monthly content calendar
  • [12:56] Planning makes it easier to delegate
  • [13:31] The success of the plan depends on measurement and if your content is moving you towards your goal

Resources mentioned:

More About The Duct Tape Consultant Network:

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Monday.com.

There are a lot of tools out there to help companies get work done. We recently switched over to a tool called Monday, and we love it. Monday is more than just a project management tool. You can use it in many ways to run your entire business, marketing, sales, task management, even recruiting, and certainly project management. Check it out yourself here.