Monthly Archives: July 2021
Storytelling in B2B: Bobby Lehew on Marketing Smarts [Podcast]
Fulfilling Your Dreams At Any Age
Fulfilling Your Dreams At Any Age written by John Jantsch read more at Duct Tape Marketing
Marketing Podcast with Michael Clinton
In this episode of the Duct Tape Marketing Podcast, I interview Michael Clinton. Michael Clinton is the former president and publishing director of Hearst Magazines and currently serves as special media advisor to the CEO of the Hearst Corporation. He’s also the author of a book we’re going to talk about: ROAR into the Second Half of Your Life – Before It’s Too Late.
Key Takeaway:
We are living in a time when everyone is constantly reassessing what is next for their future. People who have spent years working are now seeing their industry dramatically evolve. At the same time, the post-career population is also going through massive change and dealing with the fact that many of them are not prepared financially, logistically, or emotionally for the next phase of their lives. And while we may want to retire, most of us don’t want to do nothing.
In this episode, Michael Clinton and I discuss concepts from his book upcoming new book ROAR into the Second Hald of Your Life – Before It’s Too Late. We deep dive into how to fulfill your dreams at any age and how to make the second half of your life happy and productive.
Questions I Ask Michael Clinton:
- [0:53] My first obvious question I have to ask you is – how old are you?
- [1:09] What is your favorite Hearst publication?
- [1:53] Was there anything that led you to explore this idea of making the second half of your life something that you would roar into?
- [5:44]I saw a whole lot of career change during the pandemic – like ‘now’s the time’ sort of energy was released. Do you think that that was always there, but it just got magnified because of the climate of the world?
- [7:14] What stops people from owning what their next chapter should be?
- [9:20] ROAR is an acronym for your four-part process – have you found a good, easy way to unpack that for people?
- [11:03] The reassessment phase I imagine is one of the hardest parts for most people – what happens if you decide that you’ve been on the wrong team?
- [12:05] What would you say is a common step that folks you talk to make when they are trying to reset things?
- [13:54] Why are people tuning out to this demographic that we’re talking about?
- [16:58] Where can people find out more about your work and pick up a copy of ROAR?
More About Michael Clinton
- His book: ROAR into the Second Half of Your Life – Before It’s Too Late
- ROARbymichaelclinton.com
- Twitter: @maclinton
More About The Certified Marketing Manager Program Powered By Duct Tape Marketing
Like this show? Click on over and give us a review on iTunes, please!
This episode of the Duct Tape Marketing Podcast is brought to you by Fiverr Business &Wix Partners.
Fiverr Business connects your team with expert freelancers and provides a powerful workspace to manage all your projects and budgets more efficiently. You get access to a curated catalog of top outsourced talent in 500+ categories – already vetted for quality and experience. You can create projects, approve budgets, and manage your freelancing activity in one workspace.
They help you succeed by providing you with designated Business Success Managers to help all your accounts match the right talent for every task and make the most of each tool for success while providing priority customer support. Learn more about Fiverr Business here.
When your agency partners with Wix, you unlock an entire digital ecosystem for creating, managing, and growing your business online. So you can run your agency the way you’ve always wanted to. Get the full coding and design freedom to create anything your clients need along with the tools to manage and collaborate with your team seamlessly from anywhere.
And when it comes to growing your business — you can get matched with new leads every day, and earn revenue share for every website you create. They’ll all be backed by Wix’s industry-leading security and site performance. You’ll also have dedicated account managers on standby 24/7, so you can reach your goals and start setting new ones. Head over to Wix.com/Partners and reimagine what your agency can accomplish.
Grow Your Small Business Like Amazon
Grow Your Small Business Like Amazon written by John Jantsch read more at Duct Tape Marketing
Agency Spark Podcast with Steve Anderson
The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!
In this episode of the Agency Spark Podcast, Sara interviews Steve Anderson. Steve Anderson is an expert in strategic risk and business growth. Drawing on decades of experience in the insurance industry, he wrote The Bezos Letters: 14 Principles to Grow Your Business Like Amazon, which has become a Wall Street Journal, USA Today, and international bestseller. With hundreds of thousands of followers, Steve has been handpicked by LinkedIn as one of the world’s most influential thought leaders.
Questions Sara asks Steve Anderson:
- What drove you to write the book The Bezos Letters to begin with?
- What can small businesses learn from Jeff Bezos?
- What are the 4 cycles of business development and growth?
- How do you know if you’re not taking enough risk?
- Can you share an example of how Amazon has experimented?
- Why do businesses today need to be customer obsessed not just customer focused?
- Could you expand upon the customer experience pillars?
Learn more about Steve Anderson and download additional material that helps you apply the principles in the book:
Like this show? Please leave us a review on Apple Podcasts here!
This episode of the Agency Spark Podcast is brought to you by Unstack, a no-code marketing platform and ecosystem. Start building a site today for free by visiting their website.
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One Tip to Improve On-Page SEO: Use More Mini-Infographics (A Guide)
Empowering Nurses To Become NursePreneurs
Empowering Nurses To Become NursePreneurs written by John Jantsch read more at Duct Tape Marketing
Marketing Podcast with Catie Harris
In this episode of the Duct Tape Marketing Podcast, I interview Catie Harris. Catie Harris, Ph.D., MBA, and Registered Nurse is the NursePreneur Mentor who has empowered thousands of nurses to monetize their knowledge and skills in business while inspiring them to change the way healthcare is perceived and delivered. NursePreneurs is a company committed to supporting nurses across the globe with their crazy, outrageous, and innovative ideas.
Key Takeaway:
Catie found her inspiration for NursePreneurs while working for Walmart corporate. She was tasked with connecting nursing organizations and found hundreds of incredible nurses doing fascinating work around the world.
In this episode, Catie talks about how NursePreneurs came to be and how she teaches like-minded nurses to launch their own successful businesses. empowered hundreds of nurses to monetize their knowledge and skills in business, while also inspiring them to change the way healthcare is perceived and delivered.
Questions I Ask Catie Harris:
- [0:50] So I didn’t read it in your intro, but you are also a Ph.D. — so that makes you the rare doctor and nurse, doesn’t it?
- [1:14] What is NursePreneurs?
- [3:25] One of my questions was going to be why did you choose nurses – but that’s your background, so that makes a lot of sense. Is there anything particular about that profession that would give way to starting a business?
- [5:47] Are you helping people start side hustles or set up businesses that might ultimately get them out of the nursing picture?
- [7:35] Was 2020 a particularly tough year for nurses?
- [9:30] Are there some success stories from folks you’ve worked with that are some of your favorites or some ideas that really took off?
- [10:48] What’s the relationship with insurance companies inside of these kinds of models?
- [11:29] Can you tell me how your model works?
- [14:14] Is this your sole business or do you still do nursing?
- [15:07] Do you have a grand mission for how you’re going to continue to build your business?
- [17:24] Can you tell people where they can find out more about your work?
More About Catie Harris:
More About The Duct Tape Marketing Consultant Network:
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This episode of the Duct Tape Marketing Podcast is brought to you by Wix Partners & Fiverr Business.
When your agency partners with Wix, you unlock an entire digital ecosystem for creating, managing, and growing your business online. So you can run your agency the way you’ve always wanted to. Get the full coding and design freedom to create anything your clients need along with the tools to manage and collaborate with your team seamlessly from anywhere.
And when it comes to growing your business — you can get matched with new leads every day, and earn revenue share for every website you create. They’ll all be backed by Wix’s industry-leading security and site performance. You’ll also have dedicated account managers on standby 24/7, so you can reach your goals and start setting new ones. Head over to Wix.com/Partners and reimagine what your agency can accomplish.
Fiverr Business connects your team with expert freelancers and provides a powerful workspace to manage all your projects and budgets more efficiently. You get access to a curated catalog of top outsourced talent in 500+ categories – already vetted for quality and experience. You can create projects, approve budgets, and manage your freelancing activity in one workspace.
They help you succeed by providing you with designated Business Success Managers to help all your accounts match the right talent for every task and make the most of each tool for success while providing priority customer support. Learn more about Fiverr Business here.
Weekend Favs July 17
Weekend Favs July 17 written by John Jantsch read more at Duct Tape Marketing
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.
I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
- Pabbly Connect – Automate all your integrations and tasks
- Morning Brew – Get the daily email that makes reading the news actually enjoyable. Stay informed and entertained, for free.
- Slack Connect – Organizations can now work securely with multiple partners and vendors in Slack, driving stronger relationships and faster results
These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape
Deciding What Platform Is Best For Your Website
Deciding What Platform Is Best For Your Website written by John Jantsch read more at Duct Tape Marketing
Marketing Podcast with Josh Neimark
In this episode of the Duct Tape Marketing Podcast, I interview Josh Neimark. Josh is the Founder and Creative Director at Fix8 Media. Fix8 Media is a full-service branding, web design, SEO, and digital marketing agency that helps build your businesses.
Key Takeaway:
Josh Neimark came up with the idea of creating a website design agency in 2010 and hasn’t looked back since. In this episode, we dive into all things websites and design. We cover his entrepreneurial journey, the creation of Fix8 Media, website best practices, major mistakes site owners are making, his experience with the website platforms Squarespace and Duda, and how to decide what platform is best for your business.
Questions I Ask Josh Neimark:
- [0:54] What’s been your entrepreneurial journey?
- [4:32] What does a typical client engagement look like for you?
- [5:47] Are there a handful of elements that are givens and baked into every site based on consumer behavior, etc.?
- [7:21] What are some of the most wasted opportunity pages that you see people creating?
- [10:36] Planning your website, planning your content, and planning your SEO are table-stakes for a good website – do you struggle with the relationship with those three things?
- [12:52] From a pure design aesthetic standpoint, are there some things that you’re seeing a lot of?
- [17:06] What do you think about Duda and why would you recommend it to someone?
- [20:52] If I’m a business owner, what’s the benefit of choosing Duda especially since WordPress is free?
- [22:05] If somebody is on a WordPress setup with a massive database, is that migration painful?
- [23:41] Where can more people find out more about Fix8 Media?
More About Josh Neimark:
More About The Certified Marketing Manager Program Powered By Duct Tape Marketing:
Like this show? Click on over and give us a review on iTunes, please!
This episode of the Duct Tape Marketing Podcast is brought to you by Fiverr Business & Wix Partners.
Fiverr Business connects your team with expert freelancers and provides a powerful workspace to manage all your projects and budgets more efficiently. You get access to a curated catalog of top outsourced talent in 500+ categories – already vetted for quality and experience. You can create projects, approve budgets, and manage your freelancing activity in one workspace.
They help you need to succeed by providing you with designated Business Success Managers to help all your accounts match with the right talent for every task and make the most of each tool for success while providing priority customer support. Learn more about Fiverr Business here.
When your agency partners with Wix, you unlock an entire digital ecosystem for creating, managing, and growing your business online. So you can run your agency the way you’ve always wanted to. Get the full coding and design freedom to create anything your clients need along with the tools to manage and collaborate with your team seamlessly from anywhere.
And when it comes to growing your business — you can get matched with new leads every day, and earn revenue share for every website you create. They’ll all be backed by Wix’s industry-leading security and site performance. You’ll also have dedicated account managers on standby 24/7, so you can reach your goals and start setting new ones. Head over to Wix.com/Partners and reimagine what your agency can accomplish.
A 17-Step Process for Creating High-Performing Articles [Infographic]
The #PirateBroadcast – The Ultimate Marketing Engine
The #PirateBroadcast – The Ultimate Marketing Engine written by John Jantsch read more at Duct Tape Marketing
John Jantsch sits down with host Russ Johns on the #PirateBroadcast to discuss his upcoming book, The Ultimate Marketing Engine.
Not only are we going to be talking about a new book that he’s going to be releasing here shortly, but we’ll also talk just life in general and some of the things that your business needs to know in the marketing media and content creation world.
In this episode, we’re going to dive deep into John’s backstory and how he got into marketing, how he got into media, and what was the seed that got planted in his life that got you down this path.
To learn more about the book, check out the episode below.