Monthly Archives: May 2021

The Making of DigitalMarketer With Founder Ryan Deiss

The Making of DigitalMarketer With Founder Ryan Deiss written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Ryan Deiss

In this episode of the Duct Tape Marketing Podcast, I interview Ryan Deiss. Ryan is an entrepreneur, author, and investor. His company, DigitalMarketer, is the leading provider of digital marketing training and certifications. Its community has over 15,000 paid members and over half a million subscribers. Ryan is also the founder and host of the Traffic & Conversion Summit, the largest digital marketing conversion conference in North America. Ryan is also a best-selling author and a sought-after speaker.

Key Takeaway:

Ryan Deiss starting building the empire of businesses he has today by selling eBooks right from his dorm room back in 1999. Fast forward to today and his company DigitalMarketer now has over 15,000 paying members and half a million subscribers that trust them to learn about digital marketing.

In this episode, Ryan shares his story and the challenges he faced along the way. He talks about his journey with the business and the pivotal moments that helped launch DigitalMarketer and the Traffic & Conversion Conference that now has a turnout of upwards of 7,000 people per year.

Questions I Ask Ryan Deiss:

  • [0:34] So your book Digital Marketing for Dummies — you probably have to update it a lot, right?
  • [3:44] What was your first foray into the world of internet marketing as we call it?
  • [7:23] When did you start DigitalMarketer?
  • [10:27] Can you share a succinct description of where DigitalMarketer is today?
  • [11:59] Do you ever feel like you get pushback from the larger organizations and need to adjust for the mainstream if you will?
  • [13:22] If someone asks you, where do you want DigitalMarketer to be three years from now, what would you say?
  • [19:20] When you’re not working, when you go on vacation, when you unplug, what do you like to do?

More About Ryan Deiss:

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Duct Tape Marketing Consultant NetworkThis episode of the Duct Tape Marketing Podcast is brought to you by Duct Tape Marketing Consultant Network.

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Why Keyword Research Should Guide Your Content Strategy

Why Keyword Research Should Guide Your Content Strategy written by Sara Nay read more at Duct Tape Marketing

 

Agency Spark Podcast with With Danielle Gagnon

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!

In this episode of the Agency Spark Podcast, Sara interviews Danielle Gagnon. Danielle Gagnon is a search engine optimization specialist and lover of all things content creation. After years of working as a journalist and then marketing manager, Danielle started her own business in 2018. Today, she helps female entrepreneurs grow their business organically – and massively – through SEO and content marketing. She is the creator of the Content Cash Machine Bootcamp, a 5-day mini course that teaches small business owners highly actionable SEO basics. Danielle also has a podcast, the Content Cash Machine, that is an extension of her one-on-one client work, connecting her audience with the best experts and top tips to level-up their marketing and use their content to grow their audience, get more leads and make more money. Danielle is a mom of two young kids, is married to her high school sweetheart and is passionate about reading, spending time outdoors and learning new things.

Questions Sara asks Danielle Gagnon:

  • How did you go from journalism to launching your own business?
  • What led you to focus on SEO and content creation?
  • If someone is new to SEO, how do you get them started with something like keyword research?
  • What are your favorite SEO tools?
  • How do you help local businesses with their SEO?
  • Do you highlight Google My Business and other directories?
  • What’s your process for helping clients think more strategically about their marketing and content?
  • Should people have a niche?

Learn more about Danielle Gagnon:

Resources Mentioned:

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Clone of Weekend Favs May 1

Clone of Weekend Favs May 1 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

  • BuzzSumo– We explored Twitter conversation from 115k  marketers to discover the marketing and SEO chrome extensions that marketers are actually using.
  • Wunderstock -Wunderstock is a free stock photo website with millions of beautiful free images. Check it out to find photos for your next project.
  • Butter– Butter is a video conferencing tool that empowers facilitators to run interactive, buttery smooth online workshops!

These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape

How To Go From Blank Page To Self-Published Author

How To Go From Blank Page To Self-Published Author written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Chandler Bolt

In this episode of the Duct Tape Marketing Podcast, I interview Chandler Bolt. Chandler Bolt is an investor, advisor, the CEO of Self-Publishing School & SelfPublishing.com, and the author of 6 bestselling books. Self Publishing School is an INC 5000 company for the last 3 years in a row as one of the 5,000 fastest-growing private companies in the US. Chandler is also the host of the 7 Figure Principles Podcast and the Self Publishing School Podcast. Through his books, podcasts, YouTube channels, and Self-Publishing School, he’s helped thousands of people write a book that grows their income, impact, and business.

Key Takeaway:

Who really needs a book? Well, the short answer is everyone. Writing a book is the best way to grow your impact, your income, and your business. And there’s something really great about doing work once and then having that work live forever. But… what do you write about? How do you even get started? And how do you publish your work?

In this episode, I spoke with Chandler Bolt — CEO and Founder of Self-Publishing School — about how to write and publish books successfully. He’s helped tons of people save 100s of hours, save $1,000s of dollars, publish books they’re proud of, and sell 1,000+ more copies in their first year.

Questions I Ask Chandler Bolt:

  • [0:58] How do you answer the question I’m sure you hear all of the time: “Do I need a book?”
  • [2:08] How do you get someone thinking about a book that’s going to make a difference?
  • [4:47] What are the pros and cons to the self-publishing route versus the route that maybe some people are more familiar with which is going with the book publisher and being sold in bookstores?
  • [5:10] How do you help people work through finding what the best option is for them?
  • [10:12] What do you do when somebody comes in and says, “I know I need a book, but I’m just not a good writer”?
  • [14:04] What are some of the key differences between a business audience that you’re writing for, and a fiction writer or someone who’s going to have a very much a consumer as their audience?
  • [17:40] What’s your advice for how somebody should approach editing or editors in the self-publishing world?
  • [20:51] What are the five foundational things that that authors need to be doing when launching a book?

More About Chandler Bolt:

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This episode of the Duct Tape Marketing Podcast is brought to you by Monday.com.

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