Monthly Archives: April 2021

How To Stand Out In A Noisy World

How To Stand Out In A Noisy World written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Mark Schaefer

In this episode of the Duct Tape Marketing Podcast, I interview Mark Schaefer. Mark is a globally recognized speaker, educator, business consultant, and author of books such as KNOWN, Marketing Rebellion, and his newest book — Cumulative Advantage: How to Build Momentum for your Ideas, Business, and Life Against All Odds.

Key Takeaway:

The world is noisy, and standing out today is difficult. At its essence, marketing today is about answering one question: “How can we be heard?” If we don’t already have advantages like a big powerful website or years and years of content, how can we build momentum? What can we do to give us more hope to stand out?

Mark Schaefer set out to answer these questions. The world is stacked against us in big ways and small, and in this episode, Mark shares new ideas to help us build the unstoppable momentum needed to rise above these barricades.

Questions I Ask Mark Schaefer:

  • [1:14] You told me about your idea for the new book and the sort of impetus for it was this, this research that you had found from the sixties called the Matthew Effect. Can you unpack that a little and tell us what exactly led you to write your most recent book, Cumulative Advantage?
  • [4:36] You use Tim Ferris’s story as a case study in your book. At one point, Tim Ferris was a nobody — was there something that he did that made things tip in his favor?
  • [7:02] What are some of these ‘seams’ as you call them that opens up and allows new players to run in?
  • [8:56] How do we start looking for tears in the status quo?
  • [10:23] In your book, you talk about once you find the tear in the seam, you then have to blow it up. Does this come down to resources or luck?
  • [15:12] What is constancy of purpose?

More About Mark Schaefer:

More About The Certified Marketing Manager Program Powered by Duct Tape Marketing

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This episode of the Duct Tape Marketing Podcast is brought to you by Monday.com.

There are a lot of tools out there to help companies get work done. We recently switched over to a tool called Monday, and we love it. Monday is more than just a project management tool. You can use it in many ways to run your entire business, marketing, sales, task management, even recruiting, and certainly project management. Check it out yourself here.

 

 

Do More Of What You Love And Automate Everything Else

Do More Of What You Love And Automate Everything Else written by Sara Nay read more at Duct Tape Marketing

 

Agency Spark Podcast with With Natalie Furness

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today. Check out the new Spark Lab Consulting website here!

In this episode of the Agency Spark Podcast, Sara interviews Natalie Furness. Natalie started as a freelancer in 2006 and is now an award-winning entrepreneur, she is also the CEO and founder of NIAM Marketing and Atlasales, she provides account-based sales training programs. She is passionate about automating sales and marketing operations to build scalable systems for revenue growth. 

Questions Sara asks Natalie Furness:

  • Talk to me about your journey from freelancer to now owning your own international marketing agency?
  • Were there any specific challenges you faced transitioning from freelance to more of an agency?
  • Do you have or focus on any particular processes in your agency?
  • What’s the first step you take when helping a business explore automation?
  • How do you help your clients find the right tech stack for them?
  • What are some examples of really impactful ways people can automate their business?
  • Is there a fear that too much automation and technology will hurt the human experience element?
  • Is there anything that you would not recommend automating?
  • Tell me about your International Academy of Automation?

Learn more about Natalie Furness:

 

This episode of the Agency Spark Podcast is brought to you by Airborne, a sales engagement platform. Learn more about how to set your team up for success at Airborneapp.io. Sales Engagement Platforms are fundamental to the Modern Tech Stack. Airborne delivers everything you would expect from a Sales Engagement Platform and then some. Get the most out of every interaction and make your team more effective with Airborne. 

 

Weekend Favs April 24

Weekend Favs April 24 written by John Jantsch read more at Duct Tape Marketing

My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.

I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.

  • Highly– A social media share tooltip to boost interactions with your content and increase post shares.
  • Piktochart -Turn one video into multiple content pieces. Automatically convert video to text and edit like a document. Download & share on social media. Start for free!
  • Reedsy– Reedsy allows authors to find and work with the best publishing professionals: from developmental editors to book cover designers, publicists and translators.

These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape

The Modern Guide to Public Relations in 2021

The Modern Guide to Public Relations in 2021 written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Amy Rosenberg

In this episode of the Duct Tape Marketing Podcast, I interview Amy Rosenberg. Amy learned PR in the trenches — working her way up from intern to management at two marketing agencies before starting her own PR firm, Veracity. As the firm’s president, she oversees the blending of digital strategies with classic PR tactics to favorably position clients both online and in traditional media. Amy created her podcast, PR Talk, sponsored by the Public Relations Society of America (Oregon), in 2017 and has hosted more than 100 episodes so that PR people can better learn the craft.

Key Takeaway:

Public Relations has changed over the years. Blasting things out doesn’t work anymore and the industry needs quick changes to keep up. With newsrooms dwindling worldwide, it’s now more important than ever for PR professionals to learn how to gain press coverage through performing traditional media functions.

Oftentimes, marketing and PR are lumped into one category. In this episode, Amy Rosenberg talks about the state of PR in 2021 from her point of view. Amy demystifies the differences between marketing and PR and how the two can work together to produce optimal results.

Questions I Ask Amy Rosenberg:

  • [0:40] What’s the current state of PR from your perspective?
  • [3:42] What particular skill set or particular point of view would a PR person bring to the table?
  • [4:02] If I were trying to hire for my team, how would I distinguish between a marketing person and a PR person?
  • [5:20] How has the art of trying to get placement or publicity changed?
  • [7:20] What’s the message you want the target audience of your book to hear?
  • [9:20] Do you have some tools or special ways that you like to find what might be some of the niches like blogs, podcasts, or publications that really are frankly going to be maybe more useful for somebody than the New York Times today?
  • [12:12] How do you tie into the news or to a trend, or how do you at least have that mindset of mining for opportunities?
  • [14:06] How do you walk the line of promoting your community involvement, but also maybe feeling a little self-serving in the process?
  • [16:24] What do you tell people who are trying to get started in PR or a business owner trying to learn about it, how they might learn how to do PR for their career or organization effectively?

More About Amy Rosenberg:

More About The Certified Marketing Manager Program Powered by Duct Tape Marketing

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Monday.com.

There are a lot of tools out there to help companies get work done. We recently switched over to a tool called Monday, and we love it. Monday is more than just a project management tool. You can use it in many ways to run your entire business, marketing, sales, task management, even recruiting, and certainly project management. Check it out yourself here.

 

 

How To Adapt And Thrive In The Hard Hit Travel And Tourism Industry

How To Adapt And Thrive In The Hard Hit Travel And Tourism Industry written by Sara Nay read more at Duct Tape Marketing

 

Agency Spark Podcast with With Darryl Leniuk

The Agency Spark Podcast, hosted by Sara Nay, is a collection of interviews from thought leaders in the marketing consultancy and agency space. Each episode is designed to spark ideas you can put into practice for your agency today.

In this episode of the Agency Spark Podcast, Sara interviews Darryl Leniuk. Darryl has been in the Duct Tape Marketing Network for 3 years now. He comes from a background as a journalist and his niche is tourism marketing and public relations. He’s passionate about helping premium tour operators, adventure travel businesses and outdoor brands drive sales with strategic online marketing and powerful storytelling. With nearly two decades’ experience working in travel media, he brings a powerful skillset to the table. Aventur Marketing’s strategy-before-tactics approach has helped grow tourism businesses around the world, with industry-leading digital marketing tactics and public relations.

Questions Sara asks Darryl Leniuk:

  • What influenced you to launch your own marketing agency?
  • How are able to use your background in the travel and tourism industry as a marketing consultant today?
  • How do you help your clients uncover their unique story to tell?
  • With COVID greatly impacting your niche, what did 2020 look like for your clients?
  • How have your clients marketing efforts changed since the pandemic?
  • How do you see COVID impacting the tourism industry long-term?
  • Can you walk me through the different phases of your client process?
  • When do you incorporate metrics and tracking into working with clients?
  • How often do you communicate with your clients on the different metrics?
  • Is there anything you know now that you wish you would’ve known when you were first getting started?

Learn more about Darryl Leniuk:

 

This episode of the Agency Spark Podcast is brought to you by Airborne, a sales engagement platform. Learn more about how to set your team up for success at Airborneapp.io. Sales Engagement Platforms are fundamental to the Modern Tech Stack. Airborne delivers everything you would expect from a Sales Engagement Platform and then some. Get the most out of every interaction and make your team more effective with Airborne. 

 

Beating Adversity With The Power of 3

Beating Adversity With The Power of 3 written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Robb Hiller

In this episode of the Duct Tape Marketing Podcast, I interview Robb Hiller. Robb is the CEO of Performance SolutionsMN. He is nationally known for his expertise in talent selection, executive coaching, team development, sales, and leadership building.

Key Takeaway:

Robb Hiller has taught the Power of 3 for many years in his work, but it came into much sharper focus as he was battling a health challenge in his life.

In this podcast episode, Robb authentically shares his story about how used the Power of 3 to overcome the major adversity he faced unexpectedly in his life. He dives into how this method gives you easy-to-use, practical tools to help overcome stressful challenges and adversity in your life, and become a better person and leader.

Questions I Ask Robb Hiller:

  • [1:29] The power of three is something you’ve taught for years, but it came into sharper focus while battling a health challenge — can you tell your story?
  • [14:25] So your Power of 3 Framework is “ask, activate, and advocate” — when you work with someone, how would you suggest someone implement this?
  • [15:37] How do people apply this framework in the day-to-day world?

More About Robb Hiller:

More About The Duct Tape Marketing Consultant Network

Like this show? Click on over and give us a review on iTunes, please!

This episode of the Duct Tape Marketing Podcast is brought to you by Quality Edge.

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