How to Create Meaningful Business Communication written by John Jantsch read more at Duct Tape Marketing

Marketing Podcast with Fred Dust

In this episode of the Duct Tape Marketing Podcast, I interview Fred Dust the former senior partner for the design firm IDEO founder of Making Conversation, a designer, author, educator, consultant, trustee, and advisor to social and business leaders.

His latest book Making Conversation: Seven Essential Elements of Meaningful Communication is the topic of today’s podcast. 

Questions I ask Fred Dust

• Designing conversations – how does one become such a designer?
• What did the art of conversation play in the development of species and culture?
• Have we lost the art of being able to write a letter?
• Is 2020 causing us to want more?
• Why is meaningful conversation so hard?
• What do you want people to do once they’ve read your book?
• The 7Cs is a core element to your book – what are the 7Cs?
• Creative listening – I’ve found this the hardest – why?
• How does digital communication get in the way?

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