Thought leadership needs a rethink. Articles and interviews that focus on tactics and coincide with product launches don’t have the impact they once did. People are craving stories that guide and inspire. Here’s how to get thought leadership right. Read the full article at MarketingProfs
Monthly Archives: November 2020
Is the 1-Page Marketing Plan Right for Your Business?
Is the 1-Page Marketing Plan Right for Your Business? written by John Jantsch read more at Duct Tape Marketing
Marketing Podcast with Allan Dib
In this episode of the Duct Tape Marketing Podcast, I interview Allan Dib serial entrepreneur, rebellious marketer and #1 bestselling author. Allan Dib wrote The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From the Crowd.
Questions I ask Rory Vaden:
- What is a marketing plan?
- Why do you need a marketing plan?
- Introduce us to The 1-Page Marketing Plan
- What is the purpose of the 1-Page Marketing Plan template?
- What is your 3-phased approach to building a marketing plan?
- How do you write your 1-Page Marketing Plan?
- What are some examples of The 1-Page Marketing Plan?
More about Allan Dib:
- More about successwise.com
- More about The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From the Crowd
Like this show? Click on over and give us a review on iTunes, please!
This episode of the Duct Tape Marketing Podcast is brought to you by Gusto.
Look paydays are great. Running payroll, calculating taxes, deductions, compliance that’s not easy. Unless you have Gusto! Gusto is simple online payroll and benefits build just for small business. Because you are a listener of this show you get 3 months free once you run your first payroll.
To learn more, go to Gusto.com/tape
Weekend Favs November 7
Weekend Favs November 7 written by John Jantsch read more at Duct Tape Marketing
My weekend blog post routine includes posting links to a handful of tools or great content I ran across during the week.
I don’t go into depth about the finds, but encourage you to check them out if they sound interesting. The photo in the post is a favorite for the week from an online source or one that I took out there on the road.
- My Web Audit – Website that helps web agencies close more deals.
- Loginhood – The only data privacy products built with consumers and marketers in mind. Patching the Open Internet one website at a time.
- Syntesia – Enables you to make AI videos by simply typing in text.
These are my weekend favs, I would love to hear about some of yours – Tweet me @ducttape
Slow Page Speed Can Create a Bad Customer Experience
Slow Page Speed Can Create a Bad Customer Experience written by John Jantsch read more at Duct Tape Marketing
Marketing Podcast with John Jantsch
In this episode of the Duct Tape Marketing Podcast, I want to talk about a topic that is – warning – highly technical. This is a topic that I suggest you get help on, it’s one that is very important for your website, but is something that can easily overwhelm people. It’s important to listen to shows like this so that you can learn what to be asking people that you hire to get this done for your business.
Today’s topic is page speed or website speed, how fast your site loads when leads click on a link you sent them or that they found.
What You’ll Learn:
- How Google uses this for ranking
- How to test your site for speed
- Tools to use if you are working with several sites
- How hosting changes page speed
- How plug-ins change page speed
- What the major culprits are to slow page speed
- How to fix slow page speed
Like this show? Click on over and give us a review on iTunes, please!
This episode of the Duct Tape Marketing Podcast is brought to you by Zephyr.
Zephyr is a modern, cloud-based CMS that’s licensed only to agencies. The system is lightweight, easy to use, and incredibly fast. And with an array of beautiful themes to choose from, you can get your clients’ websites up-and-running quickly and with less effort. Or, if you’d rather build a custom site, Zephyr includes agency services to be your plug-and-play dev shop.
Zephyr is passionate about helping agencies create great websites for their clients. To learn more, go to Zephyrcms.com.
How to Improve Your Personal Brand
How to Improve Your Personal Brand written by John Jantsch read more at Duct Tape Marketing
Marketing Podcast with Rory Vaden
In this episode of the Duct Tape Marketing Podcast, I interview Rory Vaden, a New York Times bestselling author of Take the Stairs: 7 Steps to Achieving True Success and Procrastinate on Purpose: 5 Permissions to Multiply Your Time. Rory Vaden is also the co-founder of Brand Builders Group.
Rory is offering a free strategy call for all Duct Tape Marketing Podcast listeners. Find out more here.
Questions I ask Rory Vaden:
- What was your entrepreneurial journey?
- Was your door to door selling the most successful sales training?
- How do you make more time?
- In helping people build individual brands have you found that social media makes it harder?
- What’s the difference between a point of view and a master of a platform?
- How do you make money from a personal brand?
- How do you figure out what problem a client solves?
More about Rory Vaden:
- More about a free brand call with Rory Vaden
Like this show? Click on over and give us a review on iTunes, please!
This episode of the Duct Tape Marketing Podcast is brought to you by Gusto.
Look paydays are great. Running payroll, calculating taxes, deductions, compliance that’s not easy. Unless you have Gusto! Gusto is simple online payroll and benefits build just for small business. Because you are a listener of this show you get 3 months free once you run your first payroll.
To learn more, go to Gusto.com/tape