The Guide to Great Podcast Guesting written by John Jantsch read more at Duct Tape Marketing
Marketing Podcast with John Jantsch
Today’s show is part 2 on podcasting. If you missed part 1, I covered why every small business should have a podcast, you can go back and listen here. In part 2, I am going to talk about being a guest on one of the millions of podcasts that are already out there.
Podcasting has grown substantially over the last few years, one of the biggest reasons for this growth is because this form of media is so portable. The audio files can play on your phone, on the go, or at your desk. Take advantage of the fact that every major media outlet has gotten into the podcast game and needs guests.
Listen and learn:
- The benefits of being a guest on a podcast and SEO that comes with it.
- How to get on shows
- What to do to be a great guest
- Your checklist for promoting your interview
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